Do Pay-Per-Click or Banner Ads Raise your SEO Rankings?

The Answer Is No

A client recently asked us whether local advertising or national pay-per-click ads improve their SEO efforts.

The ads the client was referencing were either pay-per-click or pay-per-impression. Either way, such ads do not affect the SEO campaign positively or negatively.

The ads can bring traffic to your website, so you should monitor them on their own and calculate the return based on your total ad costs and number of clients signed (traffic or click throughs).