Peter BoydPay-Per-Click Frequently Asked Questions

Understanding Pay-Per-Click

Unless you are an internet marketing guru, or already invested in a pay-per-click (PPC) campaign, you likely have no clue what it is. PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads. Increased leads means increased phone calls, which translates to more business and money.

The beauty of pay-per-click advertising (PPC) is that you are reaching clients who are actively looking for legal help instead of a mass group of people who may or may not need your business services. Learn more about PaperStreet PPC services.

A well thought out PPC campaign can help drive traffic to your website and stop the fight for a spot on page one.

Why Should I Try PPC?

Google search results are shrinking.  AdWords advertisements and legal directories now dominate the search results, pushing organic listings lower on the page.  For a search completed on a desktop, there are only the three law firm listings in the map-pack and a few other direct firm listings on the first page of the search results. What does this mean for your website? It may already be pushed to the bottom of page two, below relevant ads and major legal directories.  A well thought out PPC campaign can help drive traffic to your website and stop the fight for a spot on page one.

Is PPC Expensive?

When considering PPC you have to ask yourself: how much is a new client worth to my firm? If an average client is worth $5,000 in fees, then you can spend quite a bit per lead and still be profitable.  Typically we can produce leads from $50 to $300 depending on the practice area and competition level.

Is There a Contract?

We do not lock you into a contract.  You can test this out on a month-to-month basis.  If the campaign is not working, or you are not satisfied with the results, you can end it at any time.  We offer flat rate pricing for management with a low, one-time setup fee of $500 and monthly management of just $350 per month.

Will a PPC Campaign Increase My Revenue?

We have a handy ROI calculator that can help determine how much your firm should bring in with new revenue.  To calculate the potential benefit of a PPC campaign for your business we need to know your closing rate and average case value. Check out the calculator to see your predicted increase in revenue against estimated costs.

. . . But I Already Tried AdWords and It Didn’t Work?

Significant changes in the past year have created new opportunities.  If you have not tried a campaign in the last few months, it’s time to try again. We have a new process to help improve conversions.

Contact Us Today

We offer a free consultation to see if PPC is the right internet marketing solution for your law firm.  Give us a call at 954-523-2181 or contact us via our website. Ready to start a campaign? Review our top 10 tips for a successful PPC campaign.


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