When running or managing a Google Ads account, Google will have a number of recommendations that they show in the Google Ads dashboard, as well as in a specific tab for recommendations. While these recommendations can have a positive effect…
Expanded beyond estate and immigration law in late 2020, Google’s Local Service Ads have proven to be an effective marketing tool for law firms in most, if not all, practice areas. In this discussion, we will go over what Local…
We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…
What is a signed case worth to your firm? How much would you be willing to pay to generate a signed case? These are the most important questions when assessing the return on investment from your paid law firm marketing.…
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…