Author Archives: Drew Hansen

Measuring and Understanding ROI from Your Paid Law Firm Marketing

What is a signed case worth to your firm? How much would you be willing to pay to generate a signed case? These are the most important questions when assessing the return on investment from your paid law firm marketing.…


Local Services Ads – How to Get Started

Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…