One of the main benefits of advertising your firm on Google Ads or any other paid search platform is control. You choose when your ads can show, in what locations your ad can show, and what practice area focus the…
Author Archives: Drew Hansen
Attorney PPC Tips: Do You Need to Follow Google’s Recommendations for Paid Ads?
When running or managing a Google Ads account, Google will have a number of recommendations that they show in the Google Ads dashboard, as well as in a specific tab for recommendations. While these recommendations can have a positive effect…
Maximizing Your ROI from Local Service Ads
Expanded beyond estate and immigration law in late 2020, Google’s Local Service Ads have proven to be an effective marketing tool for law firms in most, if not all, practice areas. In this discussion, we will go over what Local…
PPC Troubleshooting: What to Know About Competitors Bidding on Your Brand
We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…
Measuring and Understanding ROI from Your Paid Law Firm Marketing
What is a signed case worth to your firm? How much would you be willing to pay to generate a signed case? These are the most important questions when assessing the return on investment from your paid law firm marketing.…
Local Services Ads – How to Get Started
Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…
