Quality information and SEO on a website is important, but it’s only half of the picture — without excellent website design, users may not even make it to your ‘contact us’ page. In 2021, it has never been more apparent…
Category Archives: Ultimate Guides & Best Practices
Domain Names for Law Firms: Best Practices Guide
A domain name is one of the most important aspects of your law firm’s online presence — not only does it give you instant credibility, but it also shows your audience what you’re all about. Unfortunately, we at PaperStreet have…
Link Building and Local Search for Law Firms: A Best Practices Guide
As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…
Law Firm Logos Best Practices Guide
A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…
Photos for Law Firm Websites: A Best Practices Guide
In this guide on best practices for law firm website photos, we cover the essentials of what you need to build a stunning and engaging website that sets your firm apart from the rest. Below are top tips on everything…
Email Marketing: Best Practices Guide for Law Firms
First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…
