Vector Files? What’s the Deal?

Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a “vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo to start our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.

This article is a guide to vector formats (a.k.a. EPS files), explaining what they are and why you should use them for your firm or company logo.

What is the definition of Vector Graphic?

According to Wikipedia: “Vector graphics files store the lines, shapes and colors that make up an image as mathematical formulae.” They are also known as EPS files.

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A vector graphics program (like Adobe Illustrator) uses mathematical formulas to construct the screen image, building the best quality image possible. The mathematical formulae determine where the dots that make up the image should be placed for the best results when displaying the image.

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Since these formulas can produce an image scalable to any size and detail, the quality of the vector image is limited only by the resolution of the display. The file size of vector data generating the image stays the same.” For example, printing vector images on paper will usually give a sharper, higher resolution output than displaying them on a screen, but they use exactly the same vector data file.

Why Should I have my Logo in Vector Format?

So glad you asked …

• We can manipulate it better, which leads to more creative options;
• We can separate it from the background and pull apart elements;
• We can edit colors;
• We can use it on stationery designs;
• We can use it for other print materials, including brochures, direct-mail pieces, and other print materials;
• The colors can be set up to be printed consistently from any commercial printer;
• It can scale to fit a billboard and won’t lose quality; and,
• It can be created in outlines so the font never loads differently.

What if I Have a Logo but it is Not Vector?

In most cases we can trace and recreate your existing logo in vector format.  Typically we can recreate a logo in 1 to 2 hours of work depending on the logo.  We decided to start our rates at $199 and that covers most logos.  Call us for a quote or drop us an email at fun [at] paperstreet.com.

Have More Questions?

Like we said, we get this question a lot. Check out some other blog posts that can help explain further:

• Maximize Quality, Minimize Costs by Understanding Logo File Formats
• Why a JPEG Just Won’t Do Creating Logos
• Infographic: What is a Vector File Format?

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