Pick the Right Font For Your Law Firm Logo

Serif vs. Sans Serif for your Law Firm Logo

When it comes to your law firm logo, there are a lot of characteristics a powerful logo must possess and while the colors are important, a font can truly make or break the impact of a logo. There are a plethora of fonts out there to choose from, but before you can make a choice about what font is the best fit for your brand, you need to understand the difference between the two main types of fonts; serif and sans serif.

Both font styles have their own unique personality, and that why it’s important to understand each style when selecting a font for your logo. Now that you understand the difference between serif and sans serif fonts, here are pros and cons for each.

Pros & Cons for Serif Font

Serif Font: A serif is a decorative line or taper added to the beginning and/or end of a letter’s stem, which creates small horizontal and vertical planes within a word.

This classic typography is great if you want your brand to appear trustworthy and traditional. However, depending on the font, your logo may come across a little old school. Serif fonts are often easier to read, but more often in print materials. In some cases, due to the decorative lines and anchors on this font style, the legibility on a desktop, tablet, or mobile phone can get difficult to read because of screen resolution. 

Pros & Cons for Sans-Serif Font

Sans-Serif Font: Without tails, sans-serif fonts are made up of simple, clean lines that are the same width throughout.

This modern typography can be associated with a look and feel that is sleek, approachable, and clean. If you want your brand to come across as more youthful and relatable, sans serif fonts are the way to go. When choosing a sans-serif font for your brand, you can also count on easier readability on digital screens.

Ready to Design Your Law Firm Logo?

In the end, when it comes down to choosing between either font style, while personal preference plays a role, you should also consider your target audience, longevity, and how it is perceived on both print and web. Let PaperStreet design a custom logo that suits your company’s needs. Learn more about how we go beyond the design and help you through every step of the process.


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