Emily Stephens5 Reasons Why You Need an Internet Marketing Strategy in 2018

In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.

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paperstreetHow to Share User Access to Google Search Console

In this post, we will provide the steps on how to share user access to your Google Search Console account.

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paperstreetHow to Share User Access to Google Analytics

In this post, we will provide the steps on how to share user access to your Google Analytics account.

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Suki TranqilleWhy Social Media is Critical for Your Client Acquisition Strategy

Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.

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AndrewChatbot For Law Firms

Since the start of modern digital marketing, having live chat functionality on websites has been highly appealing to law firms that are concerned with conversions and adding a personal touch to collecting leads from their website.  There are currently two popular options for live chat.  Here, at PaperStreet, we use many of these tools on our websites, but unfortunately, they have major caveats.

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Kyle10 WordPress Tips and Tricks

Looking to navigate WordPress like a pro? We have 10 tips and tricks for making your life easier.

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David[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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Amanda WishnerGoogle’s Featured Snippets: How to Make Your Content Stand out in SERPs

Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”

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paperstreetLaw Firm Web Design Inspiration: Best Law Firm Websites of 2018

At PaperStreet, we love making incredible websites. This year, we’ve created countless sites for our clients, making the internet a more user-friendly, accessible and beautifully-designed space. In 2017 alone, we’ve won our fair share of awards, including: a W3 Silver Award, Gold MarCom Award, Gold dot Comm award and Gold Hermes Award. In light of this successful year, we’ve put together a list of our best law firm websites.

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Adrienne‘Tis the Season…to Keep the Blogs Flowing

Now that the holidays are upon us, we know that it can be quite tempting to let various things “fall off the radar” for a while (and no, we’re not judging you if you’re letting that diet go so you can eat all the cake and pie you want before the new year). But if you are interested in keeping your internet marketing campaign alive and well during these festive days, it’s important for you to continue your blogging efforts – even when you think no one’s going to miss a blog or two over the next few weeks.

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