Directory Listings are the Key to Traffic
Great. You have a website. But it is merely sitting there and getting no traffic. One way to get traffic to your website is by getting signed up for the top legal and non-legal directories.
Directories offer two primary purposes. The first is to provide traffic to your website, which can generate new leads. The second is to provide more backlinks and information on the web about your business, which is vital for ranking high within Google search.
There are thousands of directories online to list your business. Some are free, others are paid and both types can be found in all kinds of categories. Your business should get listed in the directories that are high quality and relevant to your website.
Excellent directories include local directories like Yellow Pages, industry-specific directories like Avvo and paid general directories like BBB.org. The more listings your business has, the more information you are sharing with Google and proving your legitimacy as a business.
Local Presence is Needed and Consistency is Key
When trying to rank well within your local area, making sure your business has a listing in all of the essential local directories is critical. It is not enough for your business to be included in each directory, but it is crucial that the information, especially your business name, address and phone (NAP), matches precisely what is on your website. This NAP information must then be consistent across all online directories, or your rankings could be negatively affected.
Consistency means that if you are using “Street” for your office address on your website, all of the listings should also have “Street” fully spelled out and not listed as “St.” Some directories will automatically abbreviate certain parts of the address which cannot be controlled, and Google is smart enough to understand this, but it is best that everything starts as consistent as possible.
We recommend referring to this list of acceptable abbreviations. The same theory goes for your business name. Some businesses will do business under alias names, but it is imperative that the business name you use on your website is transferred to all listings, and multiple names are not being used. Phone numbers are also an element that a business may vary which number they provide to clients, but it is vital to use a specific local number to each office and make sure this is reflected in each directory.