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Citations Your Law Firm Needs for 2024

Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC

Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to get started in 2024.

Google My Business:

Google gets its own category here at the top because it’s that important. Simply put; you want to show up where people are searching, and people are searching on Google more than anywhere else. Even better, you can link directly to your website from your Google Business Profile, a quick free link from the most authoritative site out there!

Local Citations:

These come from local directories where people search for businesses in their area to browse or leave reviews. There are hundreds of these of varying quality, but these six are essential to getting your brand out there to potential clients, as well as providing a valuable backlink to your site:

  • Yelp
  • Yellowpages
  • Foursquare
  • Manta
  • Merchant Circle

While local citations are aimed for any type of business, as a law firm, you want to be listed in the top legal directories as well. These can show your expertise and authority through either firm or individual attorney profiles. We’ve gathered the top directories you need here:

  • Justia
  • Avvo
  • HG.org
  • Lawyers.usnews.com
  • Findlaw.com

Social Media:

Finally, don’t forget about your social media pages! Most social profiles have an incredibly high domain authority and allow you to share a link to your website directly on your profile. Make sure you have a profile with a link from these:

  • Facebook
  • Youtube
  • X
  • LinkedIn

Everyone has to start somewhere in link building. Starting your journey off with 15 easily obtained authoritative links gives you a solid foundation to begin climbing the rankings. Our experts at Paperstreet are experienced with obtaining these links and many more. If you’re interested in expanding your backlink profile, give us a call or schedule a free consultation!


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