Evaluating Online Directories 5 Key Factors to Consider for Your Website’s Success

Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC

Online directories are one of the simplest and easiest ways to get your brand out there to drive traffic and improve search engine visibility. These directories will feature your company’s NAP (name, address, and phone number) and many will allow you to add more information such as a description, service areas, keywords, and even a backlink to your website. So, I should just list my business in every directory out there, right? Well, not quite. Not all directories are created equal; some may provide no benefit at all for your time, and other may even end up doing more harm than good. To ensure that your efforts yield maximum benefits, it’s essential to carefully evaluate each online directory before submission. Let’s check out five key factors to consider when determining whether a directory is worth your time.

Relevance to Your Niche:

One of the first and most crucial factors to consider is the relevance of the online directory to your industry. Choosing directories that align with the services you provide ensures that you reach the right audience – the people who are genuinely interested in what you have to offer. For example, if you operate a pet grooming business, submitting your website to a directory dedicated to pet services and products is far more effective than a general business directory.

Domain Authority (DA):

DA is a metric developed by Moz to determine the credibility and authority of a website within search engines. A directory with a higher DA is more likely to be trusted by search engines, which can positively impact your website’s search rankings. Tools like Moz or Ahrefs can help you check these metrics and make informed decisions.

Backlinks are crucial for SEO, as they signal search engines about your website’s authority and relevance. When considering an online directory, check if it provides “dofollow” links. Dofollow links pass SEO authority from the directory to your website, contributing to improved search rankings. While directories that only offer “nofollow” links shouldn’t immediately be ignored, they are far less likely to aid your SEO efforts. Quality backlinks from reputable directories can give your website a significant boost in search engine results.

Editorial Review Process:

Directories that have an editorial review process for submissions tend to maintain higher quality listings. When a directory manually reviews and approves submissions, it ensures that the content meets specific standards and is relevant to the directory’s niche. These directories are more likely to attract organic traffic, provide valuable exposure, and enhance your website’s reputation. Submitting to directories with an editorial process can be time-consuming, but the potential benefits outweigh the effort.

Cost vs. Benefits:

While some directories offer free submissions, others may require payment for inclusion. Be sure to weigh the cost with what potential benefits are provided. Some directories will offer a free listing, but only provide a backlink with a “premium” listing. A reputable directory that aligns perfectly with your niche might be worth investing in, especially if it drives relevant traffic and offers high-quality backlinks. However, exercise caution with directories that charge exorbitant fees but deliver minimal results.


When it comes to submitting your website to online directories, a well-informed approach is crucial for success. By focusing on factors like relevance, domain authority, backlink quality, editorial review processes, and cost-benefit analysis, you can make strategic choices that elevate your website’s search engine visibility and attract the right audience. Quality should be valued above quantity to ensure you are spending your time on only on directories that will lead to an increased presence online, and not on ones that may get you demoted for spam.

Our SEO team at Paperstreet are experts at finding and submitting your firm to the best directories to grow your website’s online presence. Interested? Schedule a free consultation with us today.

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