AI SEO / AI Marketing: Quick Checklist for Law Firms

AI is now an Answer Engine. Are you cited? Here is a quick checklist to produce content for your website to rank high in AI search.

1. Third Party Citations
   Are your law firm and specific practice areas cited by other websites? In order to get mentioned in the AI search results, you need to be cited on other websites.
   • Listicles / Lists
   • Google Business Profile / Location citations
   • Reddit / YouTube / Wikipedia / LinkedIn
   • Listicles / Comparisons
2. Reviews
   AI answer engines increasingly surface firms with strong review signals.
   • Google reviews
   • Avvo
   • Martindale
   • Yelp
3. New Information
   Is your blog post and content unique? Or is it just an AI rehash of your competitors? AI wants unique, new information and new insights.
   • New information not found anywhere else.
   • New Data
   • New Insights
4. E-E-A-T signals
   For law firms specifically, Google and AI engines place heavy weight on Experience, Expertise, Authoritativeness, and Trustworthiness.
   • Attorney bio pages with credentials
   • Bar admissions
   • Case results matter a lot here.
5. FAQs
   A great way to make sure you cover a topic completely is FAQs.
   • Answering all questions on the topic
   • Schema
6. Technical On-page
   To get your website indexed by AI, make sure you have a solid codebase.
   • Schema / Clear H1 / H2
   • Organize Lists / Tables
   • FAQs per above
7. Social engagement
   Social platforms are increasingly scraped by AI engines for a signal. Active, helpful participation builds the citation trail that AI search depends on.
   • Reddit
   • LinkedIn
   • YouTube
   • Wikipedia
8. Refresh
   • Article updated within the last year and ideally last three months

Final Thoughts

Keep in mind you want a human in the loop. AI marketing is not producing 60 blog topics and posts in 60 minutes. It offers new, well-organized information that is cited by other websites.