The Basics of Social Media for Businesses

Social media can be slightly overwhelming for those who have never used it before. There are many strategies and tips that can help you market your business online, but it is important to first understand the basics.

Benefits of Actively Using Social Media

Increases brand awareness
Increases website traffic
Increases search visibility
Gives businesses the opportunity to engage with current and potential clients

Social Media Pages to Use

Facebook
Twitter
Google+
- Local Company Page
- Personal Profile
LinkedIn
YouTube

How to Stay Active on Social Media

Post regularly. Ideas include: Your blog posts, relevant news articles, photos, questions, etc. (For more ideas please see this article: Social Media Topics for Law Firms)
Network & engage in conversation with other users:

- Add, follow, and communicate with other users
- Comment on other posts and contribute value to the conversation
- Like, +1, and share posts added by other people
- Join groups and communities and contribute to relevant discussions
- Always reply to anyone who reaches out to you or leaves a comment
- Add videos to your YouTube channel regularly

Additional Resources

For additional and more in-depth information please see the following blog posts:

What you should do next . . .

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About Ashley Romer

Ashley is knowledgeable in all things local SEO and frequently writes about Google listings, review management and ways to increase the online presence of businesses and law firms nationwide.

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About Ashley Romer SEO Associate

Ashley graduated from Florida Atlantic University in 2011 with a bachelor’s degree in Management and Marketing. After college, she created her own personal blog and freelanced as a blogger and social media coordinator. In 2013, she joined PaperStreet and currently helps clients with link building, local citations, YouTube videos, and increasing their online web presence. She actively reads up on the latest in the SEO world and how to improve and expand the department’s processes. Some of her past professional experience includes working for her father's alarm security company, retail work, and a kennel attendant at an animal hospital. In her spare time she loves playing with her cats and son, catching up on her favorite shows and taking photos.