Author Archives: Alex DiSebastian

Choosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

› Read More

The Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

› Read More

SEO Authority, Relevancy & Partnership: The Recipe to Top Rankings

In order to stay competitive, it’s important to engage in building a better web presence for your company. By following these guidelines and investing in new content, links and upgrades, you will succeed long-term.

› Read More

Google Update Limits Organic Search Results, Stresses Diverse Internet Marketing Plan

Last week, Google made yet another update to their search results page and now four AdWords ads are appearing at the top of the search results. In addition, the right-hand sidebar has been removed.

› Read More

What SEO Campaigns and Your Gym Membership Have in Common

Everyone knows that a gym membership is a necessary evil if you want to lose weight and stay healthy. Something everyone might not know, but what every marketer understands, is that staying involved in your internet marketing campaign is a necessary evil to produce the best possible results.

› Read More

Don Draper Doesn’t Know the Internet, but His Principles Apply to Internet Marketing

Internet marketing principles are the same as the principles shown on the hit television series MadMen. PaperStreet is more like Don Draper than you think.

› Read More

Now Hiring: SEO Link Building Associate

PaperStreet is looking to hire a link building associate. In this role, you will assist with link building tasks on SEO client projects. You will gain experience in the “real world” design-firm environment.

› Read More

Questions to Ask Before You Start an SEO Campaign

We find many clients do not think of search engine optimization (SEO) and pay-per-click (PPC) as marketing, but that’s exactly what it is. SEO and PPC are internet marketing. Before you start a campaign you have to evaluate, as a…

› Read More

“Mobilegeddon” is Upon Us: What it Means for Your Rankings & Website

New Updates May Change Your Mobile Search Rankings Google rarely shares with the world definitive dates about when their algorithm updates will happen … but just recently, they did. In a recent statement, the Internet giant announced that more mobile…

› Read More

SEO Optimization Guidelines in Less Than Two Minutes

New Industry Standards In about two minutes or less, I’m going to go through three points that explain the 2015 industry standards as it applies to Google regarding a solid optimized page.  Two Direct Keyword Matches First, make sure that…

› Read More

Back | More Awesome Posts »