Author Archives: Alex

Alex portraitDo You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…


Alex portraitMultiple Google Algorithm Updates in September

A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…


Alex portraitSEO Marketing Case Studies by PaperStreet

Alex explains a few notable SEO marketing case studies so you can understand how excellent partnerships result in great rankings.


Alex portraitGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…


Alex portraitChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.


Alex portraitThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.


Alex portraitSEO Authority, Relevancy & Partnership: The Recipe to Top Rankings

In order to stay competitive, it’s important to engage in building a better web presence for your company. By following these guidelines and investing in new content, links and upgrades, you will succeed long-term.


Alex portraitGoogle Update Limits Organic Search Results, Stresses Diverse Internet Marketing Plan

Last week, Google made yet another update to their search results page and now four AdWords ads are appearing at the top of the search results. In addition, the right-hand sidebar has been removed.


Alex portraitWhat SEO Campaigns and Your Gym Membership Have in Common

Everyone knows that a gym membership is a necessary evil if you want to lose weight and stay healthy. Something everyone might not know, but what every marketer understands, is that staying involved in your internet marketing campaign is a necessary evil to produce the best possible results.


Alex portraitDon Draper Doesn’t Know the Internet, but His Principles Apply to Internet Marketing

Internet marketing principles are the same as the principles shown on the hit television series MadMen. PaperStreet is more like Don Draper than you think.


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