Author Archives: Alex DiSebastian

Alex DiSebastianNow Hiring: SEO Content Editor & Blog Coordinator

THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. PaperStreet is looking for a part-time SEO savvy writer and organizer to join our team. This person will help manage and develop all new and existing content for SEO clients. This includes…

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Alex DiSebastianQuick Glance Guidelines for On-page Optimization

*This blog post is old. Check out the new optimization standards, as of February 2015. As a reminder and refresher to our team, we recently sent an update to all of our SEO writers with suggestions for tweaking their focus in…

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Alex DiSebastianThe Most Basic SEO Best Practices List You’ve Ever Seen

Dominating Google is no easy task. Sometimes search engine optimization can be complex, so every now and then it is beneficial to step back and look at the big picture. In order to do that, you have to simplify. Below…

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Alex DiSebastianShould I Pay For Link Removal? Nah … Disavow Them

Your website’s monthly maintenance is probably expensive enough. Lucky for you, Google doesn’t want you to spend any more green making bad links disappear. If you are cleaning the links to your website to improve your search engine rankings you…

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Alex DiSebastianBest Practices: Search Engine Optimization for Writers

Earlier this week I spoke to the PaperStreet content team about search engine optimization and how, as writers, the content team can incorporate best practices into the blogs and pages they write for clients. You can view the full PowerPoint…

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Alex DiSebastianWhat is Involved in Maintaining a SEO Campaign?

Understanding Your Role Search Engine Optimization (SEO) is marketing.  Internet marketing.  Just like most marketing efforts, it involves work, education, and communication.  And, like most things in life, the more you put into it, the more you get out of…

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Alex DiSebastianSEO Associate- Now Hiring

THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. Job Description PaperStreet is seeking a rock-star SEO Associate. We need someone who wants to learn everything about SEO; knows the web; and can help bring in leads for our clients. In…

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Alex DiSebastianThe Google Penguin 2.0 Update: Your Involvement Necessary

Google Penguin Algorithm Update On May 22nd 2013, Google rolled out its next generation of the Penguin algorithm update affecting its searches. Based on the magnitude of the update, it definitely warranted the information listed below. Penguin 2.0 is all…

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Alex DiSebastianWhat Happened in Vegas – 2013 Legal Marketing Conference

On April 10,  I had the honor of speaking at the Legal Marketing Association’s (LMA) annual conference in Las Vegas. My presentation was called Shrink or Swim; 2013: The Year of Responsive Web Design. Essentially, the lifeblood of PaperStreet is…

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Alex DiSebastianThe Importance of Google Reviews

As Google continues into integrate their services, your Google Plus account, your Google Authorship information and your Google Local (formerly known as Google Places) should all be tied together. Moving up Local rankings through Reviews Having said this, any review…

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