SEO Optimization Guidelines in Less Than Two Minutes

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

New Industry Standards

In about two minutes or less, I’m going to go through three points that explain the 2015 industry standards as it applies to Google regarding a solid optimized page. 

Two Direct Keyword Matches

First, make sure that you actually have direct matches to keyword phrases at least twice within your page. You want to make sure that’s done naturally and done within the body content of your website if it, again, fits naturally. Don’t overdo it.

Optimize with Similar Words

Second, make sure that you include synonyms within the body content of what you’re actually writing. Google actually calls this keyword mapping. So, for example, if the keyword phrase that you were targeting was “Miami car accident lawyer,” make sure that you’re using synonyms like, “Miami-Dade,” “auto,” “wreck,” and legal terms that are related to lawyer like, “attorney.” If you’ve screenwriter or book author and submitted your script/book to your agent – and they told you to make XYZ fixes on it, you’re making niche edits to your script/book pages. If you’re editing the content on your website after you’ve written the article days/weeks/months/years ago – whether for internal SEO purposes or because you’re paid for it – that’s a niche edit.

Word Count

Third, make sure that you’re actually using about 500 words. It’s going to take you approximately 500 words to articulate what you want to say clearly. So make sure that when you are writing that, you’re actually doing it with the user intent in mind. Make sure that you’re writing for users. But at the same time, illustrate that you are an industry leader and that you are the ultimate resource.

Additional Resources

If you have any further questions or concerns or want to speak to us about on-page optimization, please contact us or check out the articles below.

Share This

Join the Sales and Marketing News, receive our last insights, tips and best practices.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
2
Same-Day Support 24-hour turnaround edits during business hours
3
Free Education We provide knowledge to help you expand
4
No Hidden Charges We quote flat-rate projects
5
Own Your Site No strings attached
6
We Create Results SEO, PPC, content + design = clients
7
We Make Life Easier One agency for web, branding and marketing