Author Archives: Alex

Alex portraitWhat is Involved in Maintaining a SEO Campaign?

Understanding Your Role Search Engine Optimization (SEO) is marketing.  Internet marketing.  Just like most marketing efforts, it involves work, education, and communication.  And, like most things in life, the more you put into it, the more you get out of…


Alex portraitThe Google Penguin 2.0 Update: Your Involvement Necessary

Google Penguin Algorithm Update On May 22nd 2013, Google rolled out its next generation of the Penguin algorithm update affecting its searches. Based on the magnitude of the update, it definitely warranted the information listed below. Penguin 2.0 is all…


Alex portraitWhat Happened in Vegas – 2013 Legal Marketing Conference

On April 10,  I had the honor of speaking at the Legal Marketing Association’s (LMA) annual conference in Las Vegas. My presentation was called Shrink or Swim; 2013: The Year of Responsive Web Design. Essentially, the lifeblood of PaperStreet is…


Alex portraitHow Aggressive Should My On-Page Optimization Be?

Setting up a content plan for your SEO campaign is very important and easy to do. Simply put: make sure the keywords for your campaign appear on your website. Sounds easy enough, right? Well, it is. Just make sure to weave…


Alex portraitFacebook Timeline and Pinterest.com

The end of February marked the  arrival of two new features in the social media world that are worth noting. The first new feature is Facebook’s Timeline for Business Pages. Timeline is the newest layout and design configuration update to…


Alex portraitLaw Firm Social Media: Yes, This Applies to You

This “Law Firm Social Media: Yes, This Applies to You” is the fourth installment in PaperStreet’s free webinar series. It is geared towards attorneys and law firms who find Social Media intimidating and overwhelming. This webinar goes over value of…


Alex portraitThe Key to a Successful Law Firm Website That Most Lawyers Don’t Know

What is the most important factor in designing a great law firm website? Selecting a great web design firm is important. Having a decent budget helps, too. But we’ve found the key difference between an average website and an amazing website has nothing to do with money. It’s client participation and feedback in the design and internet marketing process.


Alex portraitFree Website Help from Google Analytics

Google Analytics is a free service that generates detailed statistics about the visitors to a website – statistics that law firms can then use to improve their site. Let me repeat the key word there: free.


Alex portraitVideo Marketing – How it Works And Why to Use It

If used properly, it can be extremely powerful. With the rise of bandwidth accessibility, YouTube is consistently surpassing Google and Yahoo in total U.S. search queries per month.


Alex portraitMobile Website Strategy: A Checklist for Law Firms and Small Businesses

In today’s mobile landscape, there are over 4 billion cell phones in use globally, which equates to about 70 percent of the world’s population having access to a mobile phone. Mobile internet browsing has also doubled in the past year, accounting for 2.8% of all web traffic. That percentage may sound insignificant, but we are talking about billions of page views each day.


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