*This blog post is old. Check out the new optimization standards, as of February 2015. As a reminder and refresher to our team, we recently sent an update to all of our SEO writers with suggestions for tweaking their focus in…
Author Archives: Alex
The Most Basic SEO Best Practices List You’ve Ever Seen
Dominating Google is no easy task. Sometimes search engine optimization can be complex, so every now and then it is beneficial to step back and look at the big picture. In order to do that, you have to simplify. Below…
Should I Pay For Link Removal? Nah … Disavow Them
Your website’s monthly maintenance is probably expensive enough. Lucky for you, Google doesn’t want you to spend any more green making bad links disappear. If you are cleaning the links to your website to improve your search engine rankings you…
Best Practices: Search Engine Optimization for Writers
Earlier this week I spoke to the PaperStreet content team about search engine optimization and how, as writers, the content team can incorporate best practices into the blogs and pages they write for clients. You can view the full PowerPoint…
What is Involved in Maintaining a SEO Campaign?
Understanding Your Role Search Engine Optimization (SEO) is marketing. Internet marketing. Just like most marketing efforts, it involves work, education, and communication. And, like most things in life, the more you put into it, the more you get out of…
The Google Penguin 2.0 Update: Your Involvement Necessary
Google Penguin Algorithm Update On May 22nd 2013, Google rolled out its next generation of the Penguin algorithm update affecting its searches. Based on the magnitude of the update, it definitely warranted the information listed below. Penguin 2.0 is all…
What Happened in Vegas – 2013 Legal Marketing Conference
On April 10, I had the honor of speaking at the Legal Marketing Association’s (LMA) annual conference in Las Vegas. My presentation was called Shrink or Swim; 2013: The Year of Responsive Web Design. Essentially, the lifeblood of PaperStreet is…
How Aggressive Should My On-Page Optimization Be?
Setting up a content plan for your SEO campaign is very important and easy to do. Simply put: make sure the keywords for your campaign appear on your website. Sounds easy enough, right? Well, it is. Just make sure to weave…
Facebook Timeline and Pinterest.com
The end of February marked the arrival of two new features in the social media world that are worth noting. The first new feature is Facebook’s Timeline for Business Pages. Timeline is the newest layout and design configuration update to…
Law Firm Social Media: Yes, This Applies to You
This “Law Firm Social Media: Yes, This Applies to You” is the fourth installment in PaperStreet’s free webinar series. It is geared towards attorneys and law firms who find Social Media intimidating and overwhelming. This webinar goes over value of…
