Author Archives: Alex

Alex portraitThe Key to a Successful Law Firm Website That Most Lawyers Don’t Know

What is the most important factor in designing a great law firm website? Selecting a great web design firm is important. Having a decent budget helps, too. But we’ve found the key difference between an average website and an amazing website has nothing to do with money. It’s client participation and feedback in the design and internet marketing process.

Alex portraitFree Website Help from Google Analytics

Google Analytics is a free service that generates detailed statistics about the visitors to a website – statistics that law firms can then use to improve their site. Let me repeat the key word there: free.

Alex portraitVideo Marketing – How it Works And Why to Use It

If used properly, it can be extremely powerful. With the rise of bandwidth accessibility, YouTube is consistently surpassing Google and Yahoo in total U.S. search queries per month.

Alex portraitMobile Website Strategy: A Checklist for Law Firms and Small Businesses

In today’s mobile landscape, there are over 4 billion cell phones in use globally, which equates to about 70 percent of the world’s population having access to a mobile phone. Mobile internet browsing has also doubled in the past year, accounting for 2.8% of all web traffic. That percentage may sound insignificant, but we are talking about billions of page views each day.

Alex portraitWhy Your Mobile Web Site Stinks: A Lesson in Usability

Anger, frustration, and bouts of hateful rage – these are the emotions most mobile website evoke. Alright, maybe that’s a bit extreme, but the reality is that most users find mobile sites inaccessible, cumbersome and awkward to use.

Alex portraitImprove Your Website Rankings: Is Your Google Places Dashboard Complete?

Ranking highly in just “organic” search engine results is extremely important. But the new kid on the block (pun intended) is getting your Local listing placed. Read More…

Alex portraitGoogle Places: A Fast Way to Appear Above Organic Search Results

Google now places a huge emphasis on having a local listing – a Google Places account. In fact, for service categories, the search results are embedded with local results. The “seven pack,” as it has affectionately been labeled, now shows the A through G local listings over most organic SEO searches.

Alex portraitWhat Keywords Should Your Firm Go After? Developing a Smart SEO Strategy

When it comes to Search Engine Optimization, keyword phrase strategy is just as important as execution. You need to do your research. And you need to identify your top business priorities. Meta Keyword Tag – It is Not Used Back…

Alex portraitWant to Edit your Web Site with Ease? Learn How You Can via 3 Great Tools

Ever want to edit your own site with ease?”  We can help. PaperStreet offers three tools to edit your own web site. Give us a call today if you would like to discuss. 1. Unify Unify is a great tool…

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