Alex DiSebastianDo You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing.

I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that specifically asked: “Do You Need an SEO?” Intrigued, I clicked on the link and read their articulate article. Within this post, Google tells the reader that if they are actually thinking about hiring an SEO team, there are some useful questions to ask first.

PaperStreet would like to answer these questions directly for any potential clients. We have always, and continue to, take pride in our work on all SEO campaigns under “white hat” exclusive and ethical tactics. As Google mentions, there are a lot of shady “black hat” SEO companies out there. As such, this is an appropriate opportunity to respond to Google’s questions when vetting and hiring an SEO team. Here are Google’s questions and our responses to them:

Can you show me examples of your previous work and share some success stories?

Absolutely. Within the FAQ section of our Internet Marketing page, we specifically outline only some of the results that we have obtained for our clients. The work for these campaigns can be seen specifically on each respective website and there are many, many more additional campaign examples that we will happily supply.

Do you follow the Google Webmaster Guidelines?

Yes. Of course. Google is the market leader for search engines and this is further proven within the legal industry. Not only do we continually follow Google’s webmaster guidelines, we also incorporate a 90+ point checklist that we follow when working on our SEO campaigns that is based off of Google guidelines. Lastly, we further like to demonstrate our following with Google by pointing out that we are a Google Partner.

Do you offer any online marketing services or advice to complement your organic search business?

Yes; in addition to offering free SEO audits, we also offer a whole host of additional internet marketing services that include Pay Per Click, remarketing, social media services, email newsletters, Google Analytics guidance, content and video marketing, and online business reviews, amongst many other services.

What kind of results do you expect to see, and in what timeframe? How do you measure your success?

As Google states within their article “No one can guarantee a #1 ranking on Google,” and we subscribe to the same belief. That said, we do expect to eventually get our clients top rankings and that is generally the objective for every campaign. The timeframe in which this is accomplished is simply contingent on competition and volume. We start off every campaign with a six month minimum, but many campaigns will take longer than that. We are transparent and it is extremely important for the relationship we are about to embark on to set proper expectations. Finally, we measure success by reporting on our campaigns monthly (both in rankings and in traffic) and making sure that the goals are met per campaign.

What’s your experience in my industry?

PaperStreet focuses on the legal industry. We were founded by a lawyer, for lawyers. Our team has several employees that originally worked within the legal industry. We have also helped 1200+ firms since 2001, mostly within the legal industry.

What’s your experience in my country/city?

Our client base is worldwide. We currently have an active working roster of 110+ internet marketing campaigns all within different states, cities, and countries. We have yet to encounter a situation where we were not able to assist.

What’s your experience developing international sites?

While we are based in our Fort Lauderdale, Florida office, we’ve created some of the best website designs and marketing campaigns for attorneys in 15 countries.

What are your most important SEO techniques?

There are 200+ factors that come in to play for ranking a website, yet they all fundamentally boil down to increasing the relevancy of your website and improving its overall authority. Thus, our most important techniques are essentially having a strong foundation for the campaign, increasing relevancy, improving authority, and developing a strong partnership with our clients.

How long have you been in business?

We have 1,200+ happy clients worldwide since 2001.

How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

You will always communicate with us directly. We often explain to our clients that there is generally a direct correlation between active engagement and the success of a campaign. As such, we massively promote and encourage an overall partnership for all campaigns. Many times, we actually need the guidance of a client in order enact on something. We also explain that we will never arbitrarily make changes or updates without direct approval first. This is actually a complete stop-gap within our process and client approval is paramount. Lastly, we encourage monthly calls with all clients to discuss the progression of each campaign, as well as our recommendations or suggestions to improve. Within these calls or via email, we justify and explain the reasoning and the objective of our recommendations.

We hope this has answered some of your questions on how we help our clients with SEO. If this sounds like a good fit for you or your firm, do not hesitate to contact us.


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