SEO Marketing Case Studies by PaperStreet

The PaperStreet SEO team often takes a modest approach in discussing the accomplishments we have achieved for our organic SEO clients. Being law firm SEO experts does not give us an ego to gloat. We typically let the work speak for itself. We continually tell new clients that our continual work on their campaigns is a symbiotic relationship: our success is their success and vice versa and to appreciate our previous accomplishments, we outline the importance of our collective partnerships and how important that is for a successful SEO campaign. We have discussed this many, many, many, many times.

This mаkеѕ іt аbѕоlutеlу nесеѕѕаrу to еnѕurе thаt уоu hаvе a way оf trасkіng thе ѕuссеѕѕ of уоur соntеnt, аnd you dо so often. Thе information уоu yield from analyzing уоur content саn help уоu tweak your campaign tо guаrаntее thаt іt’ѕ ѕuссеѕѕful.

Thеѕе thrее іnіtіаtіvеѕ are оnlу the tір оf the ісеbеrg when it соmеѕ tо SEO. Thеrе аrе so many оthеr initiatives nесеѕѕаrу tо еnѕurе its ѕuссеѕѕ lіkе lіnk buіldіng, mаnаgіng аnd lіnkіng to social рrоfіlеѕ, сrеаtіng еffесtіvе tіtlе аnd mеtа tags, аnd so much mоrе.

Thоugh you саn орt to take care оf уоur SEO online mаrkеtіng on уоur оwn, we tурісаllу suggest that you hire a tор seo marketing аgеnсу tо gеt thе jоb done. When уоu hаnd оvеr your SEO саmраіgn tо a рrоfеѕѕіоnаl, уоu’rе guaranteed results.

Nоt tо mention, SEO tаkеѕ a lot of tіmе, аnd unlеѕѕ уоu hаvе someone оn your tеаm thаt’ѕ already trained in SEO, іt’ѕ an undеrtаkіng thаt wіll bе a tіmе commitment.

With the aforementioned information in mind, the case studies below are better seen as examples of how excellent partnerships result in great rankings. Please enjoy results as of August 2016 and we eagerly await your continued partnership:

Rosenberg, Minc, Falkoff & Wolff

Successful rankings for personal injury terms in NYC is fiercely competitive. We created a content strategy and a new website for this client. The result? The firm rests comfortably at the top of page one for several PI terms.

This is a great partnership study for a website that depends 100 percent on internet traffic leads and conversions in a massively competitive market. The firm had a website that was not ranking prior to partnering with PaperStreet. They are targeting personal injury in New York City, one of the most highly competitive search engine optimization campaigns in the country. Needless to say we were very excited and eager to get them ranked.

We started with a brand new website and we signed them up for a very aggressive SEO campaign. After a comprehensive site architecture was created and the site was optimized with a ton of new content (literally like 100+ new pages), we were able to build their rankings over time and currently have them on the first page for more than half of their keyword phrases; which is no easy feat.

The firm now ranks number three for phrases like “New York City Injury Lawyer” that returns around 7.8 million pages to outrank. Other top ranked phrases include (but are not limited to) “New York City Boat Accident Attorneys”; “New York City Burn Injury Attorneys”; “New York City Back Injury Attorney”; “New York City Car Accident Law Firm”.

Steve Caya

Rankings for personal injury terms were achieved after a clean-up of bad back links, which caused the website to be penalized by Google.

Rankings for personal injury terms were achieved after a clean-up of bad back links, which caused the website to be penalized by Google.

This was another great example of a campaign that we took on from a previously built website in a town with a population of about 64,000. This clients’ website was under a disavow penalty from Google when they became a PaperStreet client and there were thousands upon thousands of bad backlinks (created by another web agency).

PaperStreet completely cleaned up this campaign to be free of these toxic links so that we could start with a clean slate. After months of working diligently on the re-optimization of this client’s website, additional assistance in relevancy, and a clean backlink profile, we obtained number one rankings for phrases like “Janesville Auto Accident Lawyer”; “Janesville Car Accident Lawyer”; “Janesville Injury Lawyer”; “Janesville Personal Injury Attorney”, amongst many other variations. We are in the midst of redesigning the website to add a great aesthetic to the already impressive rankings.

Levine Law – Denver PI (2)

We’ve established top rankings in Denver, Colorado for two years, helping this new business owner create and sustain his independent practice.

This is one of our best continued campaigns running for over two years. This client targets personal injury in Denver, Colorado and left a mid-sized established firm to start his own practice. He wanted to jump into the internet marketing arena and contacted PaperStreet. We built him a brand new website, with no rankings upon launch. We brought him to the first page for the majority of his keyword phrases within six months. He has maintained these rankings for years as a part of our SEO efforts. To this day, this client constantly tells us he has almost too much business to handle thanks to the rankings and conversions made from the website. As a result, this firm has expanded their practice immensely and opened another office with a second SEO campaign with PaperStreet in the works.


The efforts of a new award-winning web design have maintained rankings for this Fort Myers employment firm.

Fort Myers is a slightly smaller market yet the competition for this employment law firm was fierce. Previously not ranked well for some important primary keywords, we knew there was room for improvement. Working with an older website, PaperStreet advised the client that both website updates and SEO updates should be implemented to improve marketing and the overall experience for the user. The Gunterfirm website proudly obtained the 2015 Best in Class Interactive Media Award and also now has number one rankings for important focused phrases like “Fort Myers Employment Lawyer”; “Fort Myers Employment Attorney”; “Fort Myers Overtime Lawyer”; “Fort Myers Sexual Harassment Lawyer” along with top rankings for many other phrases.

Leave a Reply

Your email address will not be published. Required fields are marked *