An Interview with our SEO Team: Trends, Tips and Thoughts on SEO in 2016
By PaperStreet on April 7, 2016 in SEO
What is one top SEO trend for 2016?
“Revising all your website content to be an educational resource center that is geared mostly to your user and self promotion comes secondary.”
-Alex
“Podcasts are making a comeback because the technology to listen to these broadcasts on the go is becoming more convenient to users. Also, fast loading websites on every platform, especially mobile.”
-David
“Video content is starting to compete with written content. Social Networks and paid advertising are incorporating them more and it is an extra opportunity to market your company.”
-Ashley
“One SEO trend predicted is that mobile optimization will become more important than desktop optimization. Along with Mobilegeddon last year, Google announced that desktop and mobile were on relatively equal footing. This shift is expected to continue into 2016.”
-Chelsea
What is an inexpensive way to update your SEO campaign?
“By far, the least expensive way is by engagement through your marketing: write more optimized blogs (and respond to comments); interact, connect, and network through social media; and be responsible on reviews and testimonials (comment on them too – both good and bad).”
-Alex
“An inexpensive way to update your SEO campaign is by blogging frequently about relevant topics in your industry and proving your expertise. Try reading other blog posts relevant to your industry and leaving comments and opinions that are engaging.”
-David
“Become active on social media and start a conversation with other like-minded business owners. Networking is important to build partnerships that could help you out later on. Keep in mind it will take time to establish real engagement, but these partnerships can help garner backlinks, authority, and more website traffic.”
-Ashley
“An inexpensive way to update your SEO campaign is to actively engage on social media and reach out to relevant sites/blogs for guest blogging opportunities. This can help boost your online authority by showing you are a credible source to your targeted market.”
-Chelsea
What tools do you use for SEO?
“The tools I use for SEO are the Google Keyword Planner for determining what phrases to target; Google Analytics to review traffic and conversions; and Advanced Web Rankings to review monthly SEO reporting.”
-Alex
“The tools I most commonly use for SEO are ScreamingFrog and XENU to quickly gather technical and on-page information about a website.”
-David
“The tools I recommend for SEO are ahrefs.com for competitor backlink analysis, the Moz Toolbar when determining website quality and authority, and Google My Business Page Finder to find which Google listings are currently active for your business.”
-Ashley
“The tools I use for SEO are Advanced Web Rankings for creating and reviewing client’s monthly SEO reports, the Moz Toolbar which can help in deciphering the quality of a site and if it would be beneficial for link opportunities, and Link Detox which assists in determining the condition of multiple sites when performing a backlink analysis.”
-Chelsea
What is one way clients can be more prepared to work with a SEO company?
“One way a client can be prepared to work with a SEO company is by making sure that, internally, they have defined their business goals properly. Focus on your marketing objectives and make sure they are in alignment with the firm.”
-Alex
“The company should elect a dedicated point of contact to discuss the strategy with the SEO company. This streamlines communication and makes it efficient.”
-David
“Clients should understand if they wish to rank locally they need a physical office in the city they wish to be found in. They should have a local phone number for their office and make sure it is unique to their business. Google needs you to prove that you are relevant in your targeted area.”
-Ashley
“One way clients can be prepared to work with an SEO company is to understand that they will play a role in their campaign. SEO has the opportunity to succeed when the client is engaged, communicates and is responsive.”
-Chelsea
What makes for a great SEO campaign?
“Becoming the quintessential, industry leader in your targeted market. Partnering with your SEO company and focusing on your business marketing objectives.”
-Alex
“Always looking to make improvements to your website with the user in mind and not search engines makes for a great SEO campaign. Your goal should always be to provide the ultimate positive user experience on your website. Happy users lead to more conversions and engagement.”
-David
“To run a successful SEO campaign you should determine the core strengths of your company, what you do best and focus the campaign on that. If you try to excel at everything you end up casting too wide of a net and are unable to prove you are an expert at any one thing.”
-Ashley
“A good partnership between a client and their SEO company makes for a great campaign. When realistic goals are set and both parties are aligned with their expectations it can yield strong results.”
-Chelsea
