The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving
I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read it?” You may be surprised by the number of potential clients surfing the web during the holidays.
The holidays tend to be vacation time for many individuals and families. But keep this in mind: The holidays are also a time for numerous parties and heavy drinking. Unfortunately, if party-goers aren’t mindful of their personal limits and actions, such fun and festivities can be marred by accidents that may end in serious injuries or even death. While it should be “the most wonderful time of the year,” for firms handling personal injury cases, this is often the busiest time of the year. So, what should you do to keep your blog alive while you enjoy time with your family and friends?
Here are a few helpful suggestions for holiday blogging:
Plan Ahead and Keep it Simple
If you are taking vacation yourself during the holidays, you should be sure to do as much writing as possible ahead of time so that your blogs can be edited and posted to your blog platform with pre-scheduled dates. Planning ahead will also give you an opportunity to review some of your past posts during the same time period.
Some material may be worth repeating, depending on your practice area. If you find an old post that did especially well for you during the time in which it was posted, consider a “re-boot” of that post. Adding photos, a bit of new information and making it more timely could prove to be beneficial to both you and your readers/potential clients.
No clue as to what you should write about? From a marketing standpoint, it’s always important to write for your target audience. If you handle personal injury cases, the possibilities are endless during the holidays, particularly for the reasons discussed above. Still, regardless of your practice area, you should keep the blogs lighthearted and festive.
Include your genuine concern for everyone’s safety, describe how you can help the reader if something unfortunate does occur and provide contact information. If possible, you may want to come up with a catchy, handy checklist/card that can be printed out and kept in a person’s pocket in case of an accident.
Make Sure Your Site Is Mobile-Friendly
One of the most important things you can do before starting your vacation is to ensure your blog (and your website in general) are mobile-friendly. It is important for readers to find the information they need quickly and on-the-go. Let’s say an individual is involved in an accident after leaving a Christmas Eve party. It is highly likely he or she will not have access to a computer at that time; however, it is important for the individual to speak with an attorney as soon as possible. What do you think that person will do? Search their mobile phone for quick answers.
If a reader lands on your site when searching and he or she can’t easily read the material because it is not mobile-friendly, that will not be helpful, right? At a time when the reader needs your help the most, he or she will likely move on from your page to someone else’s site that may or may not prove to be as helpful.
Need Help? Look No Further
Writing appropriate content and creating websites that are mobile-friendly is not easy for the average person who has not had any training or experience in the field. If you would like to learn how to make your writing reach more readers/potential clients and ensure your website meets the latest search engine optimization requirements, contact PaperStreet Web Design to discuss your options.