NOTE: Google recently indicated that they will no longer display authorship photos. However, you can still establish Google authorship and the importance of regularly posting to social media has not changed. Read more about the announcement. Google tightened its…
Category Archives: Social Media
The Basics of Social Media for Businesses
Social media can be slightly overwhelming for those who have never used it before. There are many strategies and tips that can help you market your business online, but it is important to first understand the basics. Benefits of Actively…
Five Don’ts of Social Media for Law Firms
Social media can be a very powerful tool when used correctly. The problem is that many law firms are not utilizing social media platforms the way they were intended. There is no cookie cutter strategy to follow in order to…
Social Media Remarketing: Making the Most of Your Traffic
Social media is a powerful, yet underutilized tool. In an effort to increase conversions you can use certain tactics to bring clients back to your site and keep your brand “in their face” as they browse the web. In a…
Google+ Shows Number of Profile and Content Views
A new feature has just been added to your Google+ profile and business page. It’s the ability to see how many times your profile or content was viewed. You might be asking yourself, what counts as a view? A view…
Your Web Presence: How To Be a Professional Online
I recently presented a webinar for the Academy of Florida Elder Law Attorneys (AFELA) about managing your web presence. You can download the entire presentation, but below is a recap of the hour-long webinar and some crucial screenshots. Ethics: Learn the…
Four Cool Resources to Help You Achieve Your Social Media Goals
Take Your Social Accounts to the Next Level with These Awesome Resources Every week the PaperStreet team gathers for a Cool Meeting. In our Cool Meeting we discuss neat things going on in web development, design, content and marketing. We…
Social Media Topics for Law Firms
It is not always easy to come up with original ideas to share with your audience via social media. No worries, we made a list of suggestions specifically for law firms. 1. Share Your Blog This is probably one of…
Three Things to Be Thankful For This Season: Your Strong Social Media Presence, Responsive Design and Killer Mobile App
‘Tis the season to count your blessings—in-between your turkey dinner and holiday gifts, don’t forget to be thankful for your website and all of the components that go along with it: your social media presence, responsive design and mobile application.…
How to Post to Google as your Google+ Page
If you own a business or even if you just manage business accounts, you may wish to communicate with people on Google+ using a business page instead of your personal profile. Doing so can help increase awareness for your Google+…
