Category Archives: Social Media

Social Media Remarketing: Making the Most of Your Traffic

Social media is a powerful, yet underutilized tool. In an effort to increase conversions you can use certain tactics to bring clients back to your site and keep your brand “in their face” as they browse the web. In a…


David portraitGoogle+ Shows Number of Profile and Content Views

A new feature has just been added to your Google+ profile and business page. It’s the ability to see how many times your profile or content was viewed. You might be asking yourself, what counts as a view? A view…


Pete Boyd portraitYour Web Presence: How To Be a Professional Online

I recently presented a webinar for the Academy of Florida Elder Law Attorneys (AFELA) about managing your web presence. You can download the entire presentation, but below is a recap of the hour-long webinar and some crucial screenshots. Ethics: Learn the…


Four Cool Resources to Help You Achieve Your Social Media Goals

Take Your Social Accounts to the Next Level with These Awesome Resources Every week the PaperStreet team gathers for a Cool Meeting. In our Cool Meeting we discuss neat things going on in web development, design, content and marketing. We…


Ashley portraitSocial Media Topics for Law Firms

It is not always easy to come up with original ideas to share with your audience via social media. No worries, we made a list of suggestions specifically for law firms. 1. Share Your Blog This is probably one of…


Three Things to Be Thankful For This Season: Your Strong Social Media Presence, Responsive Design and Killer Mobile App

‘Tis the season to count your blessings—in-between your turkey dinner and holiday gifts, don’t forget to be thankful for your website and all of the components that go along with it: your social media presence, responsive design and mobile application.…


Ashley portraitHow to Post to Google as your Google+ Page

If you own a business or even if you just manage business accounts, you may wish to communicate with people on Google+ using a business page instead of your personal profile. Doing so can help increase awareness for your Google+…


Chelsea portraitMailChimp Troubles? Never Fear! Our Tutorial is Here

If you are a newsletter client of PaperStreet, you are probably familiar with the term MailChimp.  For those who are not … no, unfortunately it is not a little chimp that delivers mail.  MailChimp is a third party service we…


Ashley portraitHow to Create a Unique Facebook URL

When you create a Facebook page it is given a random URL that is usually long and not easily memorized (often an arrangement of letters and numbers). To make your Facebook page easier to find, it is a good idea…


How to Respond to Negative Comments on Social Media

While social media is a great way to get your name out there, it is also important to keep in mind that a large portion of social media is strategic reputation management.


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