Author Archives: Allison

Social Media Homework: Do This Today for Better Stats Tomorrow

We Feel Your Frustration At least once a week, we get mad at our social accounts. We curse those red arrows that remind us we failed to make new connections. It’s a crappy way to start the week, if not…


Attorney Bio Template: Use This Form to Create a Meaningful Legal Biography

Crafting Attorney Biographies Clients Will Actually Read The bio pages on your site are valuable real estate. Users are more likely to visit them to put a face to the person they are corresponding with and more often than not…


Resources the Content Team Cannot Live Without

Must Have Content Writing Resources Writing, editing and optimizing thousands of web pages a year requires the assistance of some awesome websites and applications. Below is a list of the most helpful resources that we use every day. MergeWords You…


How to Use Track Changes in Microsoft Word

Track Changes & Microsoft Word – The Time Saver You Didn’t Know About Like most software programs, Microsoft Word probably has tons of time-saving features you know nothing about. Every few months the content team enlightens a client about the…


Use These Law Firm City Pages as a Template for Your Own

 Why is a City Page on my Proposed Site Structure? PaperStreet recommends city pages to clients with multiple office locations or those targeting multiple cities in an SEO campaign. The use of city pages can be beneficial in the following ways: SEO…


Creative Ways Law Firms Can Support Breast Cancer Awareness

October is breast cancer awareness month. Businesses, start-ups, non-profits and multi-billion dollar industries show off pink, donate and raise awareness for the disease that affects one in eight women. Your law firm can participate too. Breast cancer awareness month is…


Part 1: Video Blogging Basics – Best Practices & Topic Ideas

It isn’t as hard as you think. Today, making videos is easier than ever and uploading them to your site is even easier. Attracting more than 1 billion unique viewers every month, YouTube is an audience worth capturing. Vimeo is…


Webinar Presentation: Get The Most Out Of Your Attorney Bios

Your Attorney Bios Need Some Lovin’ Everyone loves a pretty picture, which is why an estimated 56 percent of website traffic is directed to attorney biography pages. Often overlooked, your people pages have great potential for turning a visitor into…


Bar Rules: Adjectives to Try Instead of “Expert” and “Specialist”

When describing a lawyer’s services many state bar rules prohibit the use of the terms “specialist,” “specialized,” and “expert” unless you are certified by the state bar or another accredited organization. Most rules prohibit attorney advertising, including website copy, from…


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