Author Archives: Allison Gagliardi

What is a Title Tag and Meta Description?

One of the most common questions the content team is asked is, “What is a title tag and meta description?” It is usually followed with, “Why are these on my page of content and where will they show up on my website?”

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The Most Dramatic Before and After Law Firm Websites

After 14 years of business we’ve seen some pretty scary websites. These are just a few of the dramatic before and after instances we’ve encountered.

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What We are Looking Forward to Most About Fall

To kick-off the season, we asked the team: What are you looking forward to most about the approaching Fall season?

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Law Firm Websites that Just Work

Check out some of our recent designs that were created to convert visitors to clients – these are law firm websites that just work!

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Web Writing Basics: Word Count, Dividers, Call-to-Action

Writing for the web is different than drafting briefs or research essays. Users on your site will scan content, they won’t read every word, so you should write with this understanding in mind. When drafting content for your website focus on the word count, text dividers and call-to-actions.

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Social Media Homework: Do This Today for Better Stats Tomorrow

We Feel Your Frustration At least once a week, we get mad at our social accounts. We curse those red arrows that remind us we failed to make new connections. It’s a crappy way to start the week, if not…

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Master Content File Audits: What Our Editor Looks For

Details to Include in Your Master Content File Your master content file is crucial to the web development process. This document houses all of your content/notes/information. It tells the developers what goes where so that they can add the content to…

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Drafting Your Own Website Content? Learn the SEO Basics

Keeping Your Content SEO Friendly Even if ranking high in search engines is not your main goal, you can still benefit from best practices. Keep these seven tips in mind when drafting content for your website No Duplicate Content No…

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New Optimization Standards for Web Content

Changes to SEO Content Best Practices Recent changes to SEO best practices have writers and editors rejoicing. Traditionally, a well optimized page of web content included a keyword at least three times on a page. This is easy enough, but…

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Attorney Bio Template: Use This Form to Create a Meaningful Legal Biography

Crafting Attorney Biographies Clients Will Actually Read The bio pages on your site are valuable real estate. Users are more likely to visit them to put a face to the person they are corresponding with and more often than not…

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