Why is a City Page on my Proposed Site Structure? PaperStreet recommends city pages to clients with multiple office locations or those targeting multiple cities in an SEO campaign. The use of city pages can be beneficial in the following ways: SEO…
Author Archives: Allison
Creative Ways Law Firms Can Support Breast Cancer Awareness
October is breast cancer awareness month. Businesses, start-ups, non-profits and multi-billion dollar industries show off pink, donate and raise awareness for the disease that affects one in eight women. Your law firm can participate too. Breast cancer awareness month is…
Part 1: Video Blogging Basics – Best Practices & Topic Ideas
It isn’t as hard as you think. Today, making videos is easier than ever and uploading them to your site is even easier. Attracting more than 1 billion unique viewers every month, YouTube is an audience worth capturing. Vimeo is…
Webinar Presentation: Get The Most Out Of Your Attorney Bios
Your Attorney Bios Need Some Lovin’ Everyone loves a pretty picture, which is why an estimated 56 percent of website traffic is directed to attorney biography pages. Often overlooked, your people pages have great potential for turning a visitor into…
Bar Rules: Adjectives to Try Instead of “Expert” and “Specialist”
When describing a lawyer’s services many state bar rules prohibit the use of the terms “specialist,” “specialized,” and “expert” unless you are certified by the state bar or another accredited organization. Most rules prohibit attorney advertising, including website copy, from…
