Case Study: Tressler LLP – A Full Enterprise Website Built in Just 75 Business Days

Tressler LLP, a national law firm with more than 100 attorneys across 10 offices, needed a complete overhaul of its website — fast. The firm had an internal deadline looming, and they needed a modern, user-friendly platform that would support both client acquisition and hiring initiatives. These kinds of enterprise-level projects typically take six months to a year. PaperStreet delivered it in just 75 business days.

How We Did It

Speed was everything. Thanks to close collaboration with a firm-appointed project manager, we were able to fast-track design, development, content management, and testing — without cutting corners.

What We Delivered in Record Time

PaperStreet delivered a fully customized website on a streamlined timeline — launching in just 75 business days, months ahead of schedule. This was made possible through close collaboration with the firm-appointed project manager, who helped facilitate fast decision-making and clear communication throughout every stage of the project.

• Custom Design & Pages: Four unique, custom-designed templates — Homepage, Careers, Insights (blog), and Attorney Biography pages.
• Interactive Map Functionality: Users can view where attorneys are licensed and what offices they’re associated with.
• Advanced Attorney Search: Visitors can search attorneys by bar admission, office, or keyword — improving usability for both clients and recruits.
• Modernized Careers Page: Designed to highlight the firm’s people and culture, aligning with their goal of increasing hiring.
• Blog Consolidation & Streamlining: Merged over 600 legacy blog posts with consistent formatting, imagery, and tagging for a unified look and improved usability.
• Cross-Linked Attorney Bios: Bio pages now dynamically pull related blog content for seamless integration and easier content management.
• Upgraded CMS: Tressler now enjoys full control of content updates through a customized, user-friendly WordPress backend tailored for law firms.

Project Goals Achieved

• Launched a sleek, intuitive website ahead of a key internal deadline
• Made the platform easy to update with a streamlined CMS (WordPress)
• Supported recruiting efforts with a strong careers section
• Improved attorney and office search functionality
• Organized and unify legacy blog content

In the Client’s Words

“The team at PaperStreet is phenomenal. They understand the challenges involved in building law firm and professional websites and are superb at navigating the nuances of the field. They finished our website ahead of schedule (unheard of in the industry!) and it is even better than we could have hoped. From project planning, content management, and design, to development, testing, and launch, every step was clear and made it a stress-free experience for our law firm. We can’t thank PaperStreet enough! The website is perfect and we couldn’t be happier.”

The Takeaway

What normally takes an enterprise law firm 6–12 months, PaperStreet accomplished in just 75 business days — proving that with the right team, the right collaboration, and a clear deadline, speed and quality can go hand-in-hand.