Category Archives: Social Media

The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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Google+ is Shutting Down

In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…

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Google Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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2018 Social Media Marketing Law Firm Guide – Gateway to Your Success

There are plenty of social media platforms out there to help your legal brand gain traction — and you’re likely intrigued but simultaneously skeptical — not of the efficacy of these platforms, no; rather, you’re unsure which platforms are going…

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Facebook’s Updating Business Pages and There’s Nothing to Fear!

In the past weeks, you may have received notification from Facebook that they will be changing your business page template. PS is here to report that this is nothing to fear! Facebook has taken the initiative to make these updates…

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Facebook’s Algorithm Update: Should You Be Freaking Out?

Facebook has updated their algorithm and we’re here to tell you there’s no need for a panic attack. It is true that this change will have an impact on organic reach for the channel, but social media experts are saying there’s no need for fear.

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Building Your Law Firm’s Business with 10 Social Media Hacks

There’s an easy way for law firms to think about social media. Instead of a vast, overwhelming network of talking heads, social media is one thing and one thing only for businesses: Opportunity.

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Why Social Media is Critical for Your Client Acquisition Strategy

Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.

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How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 2

Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social media, it is a challenge to rise up and be noticed.These days, videos and social media presence spell the difference between being just another law firm or the one that clients seek. In the second of this two part series, we’ll examine how lawyers can use videos to convey their message.

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How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 1

Facebook, Twitter, Instagram, Snapchat, LinkedIn and more…social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message.

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