It starts like any other day. You login to your company Facebook page to take a peek at some new post likes and have a message alert. Is it a new potential client with a question? No, it’s Facebook and…
Category Archives: Social Media
Podcast: Law Firm Social Media 101 — Understanding the Goals and Strategies Needed for Success
Many attorneys attempt a social media campaign or hire a social media marketer and are frustrated with the lack of results. Social media for law firms can be a tricky marketing platform to utilize, but can also yield some impressive…
How to Use Social Listening to Earn Backlinks
Have you ever wondered how companies get mentioned with a backlink in an article published on a recent piece of news so quickly? They probably found it and were able to act thanks to social listening. Social listening can be…
Upcoming Changes to Social Media Platforms
Social media is constantly changing, and no one knows it better than us here at the ‘Street. That’s why we always have our ear to the ground for any new updates that may be on the horizon. In this post,…
The 5 Biggest Mistakes Lawyers Make with Social Media
Social media is an ever-changing industry. Let’s face it, practicing law is your full-time job, so it is commonly challenging to stay up-to-speed with the social media industry and its evolving needs. However, an effective, well-thought-out, and properly executed social…
Google+ is Shutting Down
In December 2018, Google announced they were shutting down their social networking platform of Google+ in April 2019 due to low usage. On April 2nd, your Google+ pages will be shut down and Google will start deleting content from your…
Google Says Goodbye to Google+
The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…
2018 Social Media Marketing Law Firm Guide – Gateway to Your Success
There are plenty of social media platforms out there to help your legal brand gain traction — and you’re likely intrigued but simultaneously skeptical — not of the efficacy of these platforms, no; rather, you’re unsure which platforms are going…
Facebook’s Updating Business Pages and There’s Nothing to Fear!
In the past weeks, you may have received notification from Facebook that they will be changing your business page template. PS is here to report that this is nothing to fear! Facebook has taken the initiative to make these updates…
Facebook’s Algorithm Update: Should You Be Freaking Out?
Facebook has updated their algorithm and we’re here to tell you there’s no need for a panic attack. It is true that this change will have an impact on organic reach for the channel, but social media experts are saying there’s no need for fear.
