Unfortunately, if you’ve started working on a back link cleanup after October 17, 2014 (Penguin 3.0) then you are at the mercy of the next Penguin algorithm refresh, or at least until the Penguin algorithm begins to work in real-time.
Everyone knows that a gym membership is a necessary evil if you want to lose weight and stay healthy. Something everyone might not know, but what every marketer understands, is that staying involved in your internet marketing campaign is a necessary evil to produce the best possible results.
Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.
Recently, our client’s website was assigned the message “This site may be hacked” by Google within the search engine results page. We went through all of the necessary steps to ensure the website was not hacked and didn’t contain any malicious code.
Many of our clients pride themselves on the fact that they are in the local map pack on Google. However, Google has just updated their local pack and have condensed these results from seven down to three.
Google Webmaster Tools is an amazing free tool that will help you gain valuable insight into your website. There are a lot of great features to explore, but for the purpose of this post I will be covering five of…
Internet marketing principles are the same as the principles shown on the hit television series MadMen. PaperStreet is more like Don Draper than you think.
Google Analytics is a powerful tool for discovering data about your website. Whether it’s finding out what content is most popular, or determining if your user is viewing your website from a mobile device, Google Analytics (GA) can provide you…
We find many clients do not think of search engine optimization (SEO) and pay-per-click (PPC) as marketing, but that’s exactly what it is. SEO and PPC are internet marketing. Before you start a campaign you have to evaluate, as a…