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7 Steps to SEO Success

Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC

Why SEO?

Aesthetically designed pages, uniformity across the site, site that is built upon a great theme and associated keywords and key-phrases, excellent navigation between pages, good graphics, Search Engine Optimization techniques, and a great content are the primary requisites of a great web site design that will attract many visitors. Maximizing website optimization starts with a sound website audit service.

Search Engine Optimization, abbreviated as SEO has multifarious benefits. It is a known fact that with comprehensive SEO services, an online business can improve their organic ranks and attract more web traffic. Nowadays, the online audience tends to integrate local terms on their search phrase in order to find most specific result. Hence, the major search engines have re-defined their algorithms to provide better results for localized search. The businesses that cater to a specific geo-targeted location, now seek to optimize their websites locally to generate local web traffic. 

Local SEO services help a localized business, targeting particular geographic area or location, to generate maximum web traffic gain a winning edge over the competitors. For instance, when a site related to oral health care is optimized for specific locale such as Rancho Cucamonga, then it will be easier for the people living in Rancho Cucamonga to locate the clinic as and when they search for a dental clinic in Rancho Cucamonga in the web.

To design and develop such a site requires mastery over the different related tools and topics. An experienced web site design and development firm can create the best web site, addressing every concerned issues professionally, but even a novice will be able to create a basic web site from the concepts mentioned in this article.

A well-planned and developed business web site absolutely requires professional help in constructing it. Search engine optimization will help it to rank higher in the search engines bringing in targeted traffic. This traffic is essential for the business, as more traffic means more potential customers, and would mean increased revenues. SEO has a lots of services and check out these consulting services here.

An SEO campaign is crucial to finding your place at the top of the search results page. By targeting specific keywords for your practice, you can establish yourself or your firm as an authority in your geographic region.

If you’ve decided that an SEO campaign is the next step for your law firm, you are in the right place. We make the whole SEO process simple and hassle-free, taking care of all the details for you. Curious as to how we do it?

1) Researching Key Words

An important first step any seo services campaign is deciding what search engine keyword phrases to go after. For lawyers, it usually involves the main practice areas and geographic location (For example, New Jersey Employment Lawyer or Dallas Criminal Attorney).

Our SEO team helps you brainstorm such terms based on our years of experience. We also conduct data-driven research to find the most searched for terms. We may discover a phrase you had not thought of, or realize that one term is more valuable than you originally thought.

It is also important to consider the amount of competition for each term. Many markets are highly saturated, and you can see faster, more effective results by optimizing for more specific cities, neighborhoods and niche practice areas (DUI attorney instead of criminal lawyer, patent prosecution law firm instead of intellectual property attorneys, etc).

Our SEO team is experienced in analyzing what terms will bring you the most traffic and can be best achieved within your budget and your timetable.

The first two steps to a successful SEO campaign are researching key words and the competition.

2) Researching the Competition

We also research your competitors to find the keyword phrases they are targeting, the content they have written, and the links they have received. 

3) SEO Coding, Submission

Part of every SEO campaign involves coding your website to make it search engine friendly. 

This involves multiple steps, including but not limited to the following:

  • Title tag modification
  • Meta description modification – unique
  • Alt tag modification & other code changes
  • Spam Check
    • No hidden text
    • No Keyword stuffing
    • No redirect tags
    • No doorway pages
  • Domain Redirections
    • Establishing canonical domain forwarding i
    • Using 301 redirects
    • Using www instead of non-www
  • Technical Modifications
    • SEO friendly URLs
    • .htaccess file (Apache) or HTTPD.ini file (IIS)
    • custom 404 error page with site links / site map
    • robots.txt file added
    • Resource directory for building links, as needed
  • Site Build Modification
    • Move JavaScript & CSS into separate file(s) if present
    • Create an actual Sitemap
    • Include Google Analytics
    • Submit client website to Google Webmaster Central
    • Remove any “splash” entry pages
    • Add XML Sitemap in Root (.xml and .txt)
  • Content Editing/Writing
    • Sending guidelines to client to write content
    • Adding footer links to main (if not all) pages on site
    • Modifying all links to include keywords
  • The best SEO agency sustain you team of experts to lead, design, develop, website with peaks digital marketing committed to your success.

4) Building Links 

A vital part of every SEO campaign is link building. This usually means linking to other quality sites and having them link to you. Search engines assign a value to every web site, and when you have highly ranked sites that link to you, search engines take it as a sign that you are also high quality and increase your rankings.

The emphasis is always on quality, not just quantity. Links can come from directories, social media sites, PR press releases, Blogs, article sites and more. 

Through our years in the business, we have developed a network of law firms and attorneys who link to each other. Our SEO team spends additional hours finding and developing quality links to benefit you.

5) Creating and Editing Quality Content

Another boost to search engine rankings is website content. Search engines search your content to determine if your website is relevant to a user’s search and lot of good agencies focus heavily on Content. The more relevant, the higher it will rank. Search engines look for keywords throughout the text. So consider your headlines, weigh the length of an article and check it against other websites for originality.

Our team can work with you to make your existing website content search-engine friendly, or we can start from scratch. An effective use of content to boost rankings involves writing targeted, topical articles, or regular blog posts on your key practice areas and phrases – a service we also can provide.

6) Monthly Analytics and Consulting

Each month we review your website’s analytics, traffic and rankings and prepare a report for you to review. We also consult with your firm on any changes in algorithm, technology, trends and your practice.

This is the critical step of any SEO campaign: review, test and improve. We do this each month to keep your site ranking highly and to achieve our initial goals.

7) Beyond SEO – PPC, Local Search and More

SEO is a long-term investment , but let’s face it: Sometimes we want instant results. That’s where additional marketing techniques can be a valuable supplement to your SEO campaign. 

The most popular option is Pay-Per-Click advertising, which involves the paid listings that appear on the right-hand side of the search results screen. Our team can work with you to:

  • Determine which key words you want to go after
  • Develop your ads
  • Set up your account to determine how much you want to bid per click
  • Set your overall budget ceiling

The benefit of Pay-Per-Click is that, once our team sets up your account, the results are immediate. And you have total control if you want to change your key words or budget.

The next most popular feature is Local Search, with Google Local being the most common. You may have noticed that when you search on sites like Google, the first result no longer is an “organic” result, but a local map listing for a related business with an address, phone number and other contact info. This is Google Local.

It is imperative that every law firm take advantage of this tremendous opportunity to vault over other organic search results to the top spot. Our SEO team can set up your Local Search listing for a reasonable fee and, within one day to one week, you will see dramatic results.

Putting It All Together

Whether you take advantage of one or all of these techniques will depend on your budget, timeline and business goals. Call us today at 954.523.2181 for a consultation and let PaperStreet increase your web traffic and client inquiries with our SEO and Internet Marketing packages for various budgets.


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