We find many clients do not think of search engine optimization (SEO) and pay-per-click (PPC) as marketing, but that’s exactly what it is. SEO and PPC are internet marketing. Before you start a campaign you have to evaluate, as a…
Category Archives: SEO
New Domains Available for Law Firms: .Law, .Lawyer & .Attorney
You Can Now Purchase Domains Like: common.law, murphy.law, or even ninja.law The Internet Corporation for Assigned Names and Numbers (ICANN) is the nonprofit group responsible for all domains. Recently they allowed for three new top level domain name extensions: .law,…
NOTICE TO CLIENTS: New Google Update Has the Potiental to Impact Your Mobile Rankings
Google Update to Change Mobile Rankings in April On April 21, 2015 Google is making an update to their algorithm that calculates mobile rankings. Websites that condense to a mobile version will be treated with greater relevancy in search results…
“Mobilegeddon” is Upon Us: What it Means for Your Rankings & Website
New Updates May Change Your Mobile Search Rankings Google rarely shares with the world definitive dates about when their algorithm updates will happen … but just recently, they did. In a recent statement, the Internet giant announced that more mobile…
SEO Optimization Guidelines in Less Than Two Minutes
New Industry Standards In about two minutes or less, I’m going to go through three points that explain the 2015 industry standards as it applies to Google regarding a solid optimized page. Two Direct Keyword Matches First, make sure that…
Basic SEO: What is Included with a Website Design Contract?
Base Keyword Research & On-Page Search Optimization We want your firm to succeed online. Even if your goal is simply a website that improves your firm’s brand, we want your firm to have every chance to rank high in search. …
New Optimization Standards for Web Content
Changes to SEO Content Best Practices Recent changes to SEO best practices have writers and editors rejoicing. Traditionally, a well optimized page of web content included a keyword at least three times on a page. This is easy enough, but…
Phone Inquiry Logging: How to Track New Client Phone Calls
Marketing & Conversion Data You need both to formulate a marketing plan that works. Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…
Top SEO Case Studies with PaperStreet
We know we do good work, but when you see it all laid out in a nicely formatted blog post it really makes your day. The Internet marketing portion of our company is the fastest growing (who doesn’t want to…
The Future of Law Firm Websites in 2015: It’s All About Content
Generation Me Has Had Better Days – 2015 is All About Content Me. Me. Me. No. No. No. Law firm websites have screamed “me” for years, actually decades. Content was (and for some is) all about the firm, what they did and who…
