Category Archives: SEO

Alex portraitPaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…


How Voice Search is Shaping the Future of SEO

Voice search is on the rise. But how do we keep up? Here’s a few useful tips for making sure your sites rank well during the rise of the voice search.


Break Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.


Will Artificial Intelligence Take Over SEO/SEM?

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”


Ashley portraitIs Google’s Possum Update Filtering Out Attorney Listings In The Same Building?

Google’s Possum update could be affecting your local rankings. Read on to find out how.


Alex portraitDo You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…


How to Use Google Predictive Search to Brainstorm Blog Topic Ideas

When you open a new Google tab and start a search you might notice that your sentence auto-populates with suggestions. This is called predictive search and can be a valuable tool when brainstorming page topic ideas.


Pete Boyd portraitSpammy Blog Link Network

Over the last few months we have noticed odd links to paperstreet.com from a network of websites that appear to be related. All of these poor quality websites are similar. They have scraped content that is merged with other scraped content to form gibberish legal articles.


Alex portraitMultiple Google Algorithm Updates in September

A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…


Pete Boyd portraitInternet Marketing: Why Focusing on Less is More

A discussion about how selecting the best internet marketing strategies for your company is better than selecting them all.


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