Category Archives: SEO

How Site Navigation Affects SEO

Page navigation can make or break a site. It represents the foundation of a site and impacts how well all other law firm SEO strategies you put in place will perform. Fortunately, it’s never too late to restructure a site. Here are three ways to revamp your website’s navigation and why.


David portrait10 Super Helpful Screaming Frog Features for SEO Audits [Guide]

In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…


Alex portraitSuccess in SEO is More than Rankings and Traffic

SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…


Google’s Featured Snippets: How to Make Your Content Stand out in SERPs

Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”


Pete Boyd portraitGoogle Site Search Alternatives

Clients often come to PaperStreet who need custom search functionality outside the scope of what WordPress and Total Control offer by default. We have always recommended Google Site Search (GSS) as the best alternative when needing the perfect query answered. However, Google stopped offering GSS in April 2017 and will end all service in April 2018. So, here are new opportunities for new vendors and what we are currently recommending.


Alex portraitPaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…


How Voice Search is Shaping the Future of SEO

Voice search is on the rise. But how do we keep up? Here’s a few useful tips for making sure your sites rank well during the rise of the voice search.


Break Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.


Will Artificial Intelligence Take Over SEO/SEM?

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”


Ashley portraitIs Google’s Possum Update Filtering Out Attorney Listings In The Same Building?

Google’s Possum update could be affecting your local rankings. Read on to find out how.


Back | More Awesome Posts »