Raising the Bar: An Internet Marketing Blog for Lawyers.

Blogging on Law Firm, Professionals and Business Web Design

Category Archives: Internet Marketing

Jamie

Using Anchor Text to Boost Your Law Firm’s Search Rankings (SEO)

Most lawyers don’t know a ton about SEO — Search Engine Optimization — but they are vaguely aware that if they include certain keywords in their website content, they will tend to rank higher with search engines like Google.

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Alex

HoHoHomepage for the Holidays

Is your homepage simply ho hum? Tell us why your homepage is “not-so-nice”, and enter for a chance to win a free homepage redesign! How to Submit: 1) Become a fan of the PaperStreet Facebook Page; AND 2) Become a…

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Jamie

Law Firm Internet Marketing Question: Are E-Newsletters Effective?

A law firm client recently asked us whether E-newsletters are worth the time and effort they take to create. Do they truly reach clients? Or just end up in email trash bins?

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Peter Boyd

Is a Pop-Up Contact Form Worth $240,000? Yes.

Here at PaperStreet, we used to have an extra pop-up form on our web site. The pop-up contact form would activate after seven seconds on any interior page, only pinging the user once.

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Peter Boyd

Law Firm SEO Tips

So you were told that your law firm needs SEO. You read a bit and talked to several vendors, but you’re having a hard time comparing apples to apples (or even oranges). Let’s go over 10 important facts:

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