Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Internet Marketing

AlexThe Google Penguin 2.0 Update: Your Involvement Necessary

Google Penguin Algorithm Update On May 22nd 2013, Google rolled out its next generation of the Penguin algorithm update affecting its searches. Based on the magnitude of the update, it definitely warranted the information listed below. Penguin 2.0 is all…

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AlexThe Importance of Google Reviews

As Google continues into integrate their services, your Google Plus account, your Google Authorship information and your Google Local (formerly known as Google Places) should all be tied together. Moving up Local rankings through Reviews Having said this, any review…

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Ashley Albert5 Tips for an Effective Email Subject Line

It may seem pretty simple to type up an email. On a daily basis, we probably send anywhere from five to 50 emails a day, but that doesn’t mean email marketing is an easy task. If you want to gain…

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JillianHow To Make a New Google Plus Cover Photo

What’s this? Google Plus has a new cover photo size and a new profile photo size and shape! At first it seemed simple, just upload a new image and voila, a nice quality graphic appears. Not so fast,  proportions are…

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Peter BoydBanner Ads and the Florida Bar Advertising Rules

According to the Florida bar hotline, Google banner ads have always fallen under the full advertising rules.  To comply with the new guidelines, firms need only list: The firm name or the name of an individual attorney responsible for the…

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