Internet Marketing Basics: Search Listings vs. Map Listings vs. Paid Listings

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For internet marketing, Google divides its web site into three major areas:

  1. Map Listings (Local Optimization)
  2. Search Listings (SEO)
  3. Paid Listings (PPC)

For you noobs out there, this is a quick chart about the three areas.

Search results page for "new orleans criminal lawyer" on Google, displaying a map on the left and a list of law firms and attorneys on the right. Numbers highlight specific sections, showcasing Internet Marketing Basics: Search Listings vs. Map Listings vs. Paid Listings efficiently.

1. Map Listings
Google maps integrates known yellow page data into their listing service.
Add your company via their webmaster tools section and edit your listing.

2. Search Engine Optimization (SEO).
Optimize your web site for top
search rankings, via content, links and correct site architecture.

3. Sponsored Listings
Sign up for a Pay-Per-Click account (PPC) via Google Adwords. You can
bid on keyword phrases, set a budget and write creative advertisements.

View the PDF of the”  Search Listings vs. Map Listings vs. Paid Listings.

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