Category Archives: PaperStreet

Top 6 Videos for Law Firm Video Marketing

Videos are an excellent way to improve SEO, increase website traffic, and increase engagement on social media. The perception is that it’s too difficult, there’s not enough time to create and it’s too expensive.  In this article we’ll explore the…


Chris portraitHow to Transfer Your PHP/MySQL Site to XAMPP for Local Development and Debugging

About six months ago, PHP 5.6 reached End-Of-Life, which means that for the months before December 2018, I was tasked with updating code on some sites that were not PHP 7.2 compliant. To do this without affecting the live site,…


How to Insert “Jumping” Footnotes Within Your Content

Footnotes are often used when writing a paper as a way of citing your work for plagiarism purposes. They can also be used to give the reader a reference to where an idea or fact came from if it is…


Are You Using Best Practices and Fully Compliant with State Bar Rules for Client Communications?

The Problem The California State Bar Committee on Professional Responsibility and Conduct published a formal opinion, No. 2010-179 PDF , which states that attorneys have a duty to secure information for clients.  Other states also have similar opinions on secure communications with…


Pete Boyd portraitInbox Zero Task List

“Inbox Zero” is an approach to email management aimed at keeping the inbox empty — or almost empty — at all times. This is a modified inbox zero strategy that can help you become more efficient, organized, timely, and on…


Law Firm Content Writing: Our 5-Step Writer Vetting Process

At PaperStreet, we pride ourselves on producing engaging, authoritative content that is accurate and timely. We produce thousands of pages per year for firms of all sizes ranging from solo practitioners to global law firms. Over the years, we have…


David portraitWere You Mailed a Google Beacon? Find Out What Steps to Take

Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…


Bidding On The Competition’s Name

If you are in an area where there are several other law firms, it can be tempting to do whatever it takes to beat the competition. Paid media is one of the most common resources marketers use to steal web…


Adrienne portraitBlogging Tips for Newbies: What New Lawyers Need to Know About Blogging

This is the moment you’ve been waiting for. You’ve finally graduated from law school and passed the bar on your first try. Although major law firms have been ringing your phone nonstop, you decide right away that you have no…


General Data Protection Regulation (GDPR) & Law Firm Websites

General Data Protection Regulation (GDPR) is hitting European companies Friday, May 25th.  The law provides specific protections on how personal data and privacy is handled for EU citizens. The law was adopted in 2016, but compliance is now mandatory.GDPR is a new…


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