Choosing an SEO Company

Jill Whalen, an SEO expert, weighs in on how to choose an SEO company.

You would choose an SEO company the same way you would assess any company
you were going to purchase a service from. Check out people who’ve used them before and get referrals and that sort of thing. Find out how long they’ve been in business, and see if they’ll tell you exactly how it is they do their work.

What’s their methodology? Do you understand it or is it all geek to you? You can’t expect them to give you the exact specifics of what needs to be done on your site (until you’ve signed a contract and made a deposit), but if they say the way they optimize is proprietary, then run like the wind!

At the very least, any professional SEO company should be doing extensive keyword research, making site architecture recommendations, making copy recommendations, and creating Title tags. If a company seems to mention *only* Meta tags and submitting your site to search engines, but not the things that I previously mentioned, then you’d be throwing away your money if you use them. Even if you’re paying them only a small amount of money, neither Meta tags nor submitting to search engines will move your pages in the search listings. Those alone aren’t worth even a penny.

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Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the free weekly High Rankings® Advisor search engine marketing newsletter. Jill’s handbook, “The Nitty-gritty of Writing for the Search Engines” teaches business owners how and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.

Jill specializes in search engine optimization, SEO consultations, site analysis reports, and SEM seminars.

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