Category Archives: PaperStreet

Sally KaneBreak Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.

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Peter BoydSetting up Campaign Custom Parameter Tracking and URL Referrers

We like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.

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Ashley RomerMost Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.

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paperstreetPaperStreet Launches New Essentials Website for Ralph the Lawyer

PaperStreet launched a new Essentials website for Ralph the Lawyer in May 2017. Attorney Ralph M. Guito III, is a senior partner with the firm McIntyre Thanasides Bringgold Elliott Grimaldi & Guito, P.A., who specializes in personal injury cases.

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Danny DayWeb Design Apps to Keep an Eye on for 2017

These days, the web is growing exponentially and becoming more complex than ever before. Consequently, the need for tools to help facilitate the development process continues to grow at a rapid pace.

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Robin TidrickThe One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Pam DayFour Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers

Creating content that connects you with your readers and provides valuable information takes time and commitment on your part. Pam is here with suggestions for how you can make this happen in four easy steps.

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Chelsea RyanWebinar: Social Media Breakdown

Have you been wondering what’s going on in the social media world? Chelsea is here to break down everything that you need to know.

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AndrewNow Hiring: Web Development Intern

Job Description: Web Development Intern PaperStreet is seeking a rock-star Web Development Intern. We need someone who isn’t afraid to call themselves a nerd and express their love for development tasks. In this role, you will assist with any and…

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Tanya5 Common Content Marketing Mistakes and How to Avoid Them

Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. In this post, Tanya shares 5 common content marketing mistakes and how to avoid them.

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