Category Archives: PaperStreet

5 Strategies for Establishing Credibility Through Content

Credibility is king in the content marketing game, particularly in professional services industries, where “product differentiation” is somewhat more difficult to establish. For example, consider a prospective personal injury client who is looking to contact a qualified attorney to help…

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Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…

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50 Best Attorney Biography Designs for Law Firms – Get Inspired

A well-designed biography improves your firm’s reputation online. Check out our top 50 biography designs and see how your website can improve.

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SEO Associate

UPDATE:  Position Filled. Job Description PaperStreet is seeking a rock-star SEO Associate. We need someone who wants to learn everything about SEO; knows the web; and can help bring in leads for our clients. In this role, you will assist…

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Now Hiring – HR Manager . . . of Happiness

UPDATE:  Position Filled.  PaperStreet is looking for a new Manager of HR.  We will call them the Manager of Happiness, because HR Manager sounds sooo…1980s.    The goal of the position would be to recruit the best candidates, training and performance,…

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Web Designer & Graphic Designer – Freelance / Contract

Web Designer & Graphic Designer – Freelance / Contract The Opportunity We are seeking a talented and experienced graphic designer to produce high quality web designs for our award-winning portfolio.  You will be working on initial layouts, wireframes, home page…

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Are You Using Best Practices and Fully Compliant with State Bar Rules for Client Communications?

The Problem The California State Bar Committee on Professional Responsibility and Conduct published a formal opinion, No. 2010-179 PDF , which states that attorneys have a duty to secure information for clients.  Other states also have similar opinions on secure communications with…

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Inbox Zero Task List

“Inbox Zero” is an approach to email management aimed at keeping the inbox empty — or almost empty — at all times. This is a modified inbox zero strategy that can help you become more efficient, organized, timely, and on…

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Law Firm Content Writing: Our 5-Step Writer Vetting Process

At PaperStreet, we pride ourselves on producing engaging, authoritative content that is accurate and timely. We produce thousands of pages per year for firms of all sizes ranging from solo practitioners to global law firms. Over the years, we have…

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2018 Social Media Marketing Law Firm Guide – Gateway to Your Success

There are plenty of social media platforms out there to help your legal brand gain traction — and you’re likely intrigued but simultaneously skeptical — not of the efficacy of these platforms, no; rather, you’re unsure which platforms are going…

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