Category Archives: PaperStreet

AlexMultiple Google Algorithm Updates in September

A major responsibility of ours as Internet Marketers is to keep our ears to the ground of any new updates from the major search engines online. September has been a big month regarding Google Algorithm updates. Earlier this month, there…

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Laurnie WilsonThe Elements of a Successful Law Firm Home Page

Your home page is the most important page on your website. It is your “digital first impression.” From your logo and social media icons to the footer and call-to-action, every element is carefully thought out and planned.

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Peter BoydHow to Write Dominant Practice Content for Your Law Firm

Want to dominate search results for your practice area? Then you need to produce the best resources. Invest in your content and you will continue to rank higher and higher in search. Here is step-by-step guide.

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SallyHow To Pitch a Publication: A Guide to Getting Published for Attorneys, Part II – Drafting a Killer Query

In this article, Sally outlines the process for drafting a query letter. Her process will give you an in-depth look at what will pique an editor’s attention and make your letter stand out above the rest.

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SallyHow To Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets

In this article, Sally offers advice on how to research media outlets. Knowing which publications you’ll want to pitch to is the first step to getting published.

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Ashley RomerGoogle Now Showing Reviews from the Web in Search Results

Reviews from other sources on the web, like Facebook and YellowPages, have begun to appear in the local Knowledge Panel in Google search results on both desktop and mobile.

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AlexNew Link Building: Take Your Web Presence to the Next Level

In order to stay competitive, it is important to engage in building a better web presence for your firm. This means improving your relevancy and authority for your website (and sometimes usability). Our internet marketing plans are also about forming…

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Peter BoydInternet Marketing: Why Focusing on Less is More

A discussion about how selecting the best internet marketing strategies for your company is better than selecting them all.

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GuiFinding Photos for Your Essentials Website

So, you signed up for an Essentials project with PaperStreet and are now looking for images to use on your new site. All Essentials sites include 5 images from the Essentials library on iStockPhoto.com. If you need more than 5…

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Peter BoydGoogle Related Content Carousel on Mobile Searches for Law Firms

We have noticed that on certain mobile queries a related carousel is now appearing at the bottom of search results for various law firms.  These related content carousels feature nearby firms (and most likely competitors). Related Carousel Content The carousel of information…

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