Category Archives: PaperStreet

Alex DiSebastianPaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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Chelsea RyanGive Your LinkedIn Profile a Summer Sprucing!

Want to “spruce up’ your personal LinkedIn profile, but aren’t sure what exactly needs sprucing? Never fear, PS is here! The overall goal for your personal LinkedIn is to complete as much information as possible to make it a fully rounded representation of who you are.

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Peter BoydSetting up a Pinterest Ad Campaign

Deciding to run a Pinterest Ad is a great business move. Promoting your Pins is an easy way to get them seen by an ample crowd and will take visitors straight to the source of the original content.

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Kyle5 Things Your Web Developer Wished You Knew

Building a website is no small feat. As a developer, I know firsthand just how many intricate details go into creating a new site. That being said, the full extent of work on the development end is not something the…

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AdrienneThe Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…

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Emily StephensSo You Want to Start a Pay-Per-Click (PPC) Campaign

Getting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…

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Sally KaneBreak Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.

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Peter BoydSetting up Campaign Custom Parameter Tracking and URL Referrers

We like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.

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Ashley RomerMost Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.

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paperstreetPaperStreet Launches New Essentials Website for Ralph the Lawyer

PaperStreet launched a new Essentials website for Ralph the Lawyer in May 2017. Attorney Ralph M. Guito III, is a senior partner with the firm McIntyre Thanasides Bringgold Elliott Grimaldi & Guito, P.A., who specializes in personal injury cases.

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