How to Run a SEO Campaign for a Law Firm

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

This is our five-step method for achieving SEO and internet marketing success. A lot of factors and time goes into each of these steps, but this is the process:

  1. Research. Do keyword phrase research. Start with the largest possible keyword phrase and work down to the level where you can possibly compete. See our article on how to do keyword research in only 3 minutes (Come on, you have three minutes to spare!)
  2. On-Page Optimization. Make sure your site has proper Title Tags, content, internal linking, sitemaps, robots.txt, and a whole ton of other checks. Check out our long checklist of things to do.
  3. Content Planning. Have a plan to publish. Put someone in charge of publishing content. This is the most critical step. Make sure you are publishing regularly.
  4. Authority Building. Have a plan to build links to your site from social media, partners, directories, vendors, articles, other blogs, media, press releases and more. The more interesting content you produce, the easier it is to build authority. People will link for free to relevant content.
  5. Analytics, Reporting, Testing & Review. Review your site monthly or at least quarterly and improve. Make sure to sign up for Google Analytics, Google Webmaster Tools, and a keyword tracking service like, RavenTools, or something similar.

Specific Articles

We have separated this post into a series of short articles. Read up.

  1. Is SEO Snake Oil? Yes, Just as All Lawyers are Ambulance Chasers
  2. Did You Get High Rankings and Traffic, But Still No Inquiries?
  3. What SEO Results Can You Expect?
  4. Internet Marketing for Law Firms: What Do Top Clients Have In Common?
  5. 7 Things to Avoid With Law Firm Internet Marketing
Share This

Join the Sales and Marketing News, receive our last insights, tips and best practices.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

You Will Love Your Design We design to please you and your clients
Same-Day Support 24-hour turnaround edits during business hours
Free Education We provide knowledge to help you expand
No Hidden Charges We quote flat-rate projects
Own Your Site No strings attached
We Create Results SEO, PPC, content + design = clients
We Make Life Easier One agency for web, branding and marketing