Florida Personal Injury Firm Gets 6,500+ Leads a Year from Internet Marketing

When it comes to sustaining and growing a personal injury practice, the data speaks for itself: the internet is the #1 source of new clients.

What a graphic! The chart above is damning evidence that internet leads can sustain your law firm business when done right (and PaperStreet does it right.)

The screenshot from our reporting platform shows the breakdown of annual lead sources for one of PaperStreet’s Florida personal injury clients. While referrals from attorneys, former clients, and word of mouth remain valuable, nothing compares to the impact of their law firm website and online presence. As you can see, more than 6,800 leads in the past year came directly from their internet marketing efforts. 

How PaperStreet Achieved 6,500+ Leads a Year for Our PI Client

At PaperStreet, we manage every aspect of this client’s digital marketing program. Our team talks to each other daily. We are constantly running reports, editing new content, brainstorming solutions and checking data.

We provide this Florida personal injury law firm with the following services:

• Website design and hosting – We built a fast, mobile-friendly, website that aims to convert. With little to no downtime, the hosting is secure.
• Content marketing – We generate more than 15K words a month in content. Everything we write is optimized and shared across website channels.
• SEO and link building – Every month we obtain high-authority backlinks and finalize technical SEO improvements to keep everything running smoothly.
• PPC campaigns – Sometimes as needed and sometimes on a regular schedule, we create and maintain targeted pay-per-click advertising that drives immediate leads.
• PR & newsletters – Consistent outreach via monthly newsletters and press releases helps with brand awareness and client retention.
• Site performance – We perform ongoing speed and Core Web Vitals updates for higher rankings.

By combining all these efforts, we’ve turned their website into their largest and most reliable referral source.

But It’s Real Partnership

Our digital marketing team would love to take the credit for these impressive stats, but really it’s a partnership with the firm that makes the magic possible. Our contacts are reliable, prompt and willing to try new things. When we have partners who are engaged and available we can do so much more. 

Each month we rely on them to approve content and recommendations. We have regular meetings that require a time commitment. We need their assistance with login credentials, making authorized users and confirming data and details. They are here for it all and the result is some of the most impressive metrics we’ve seen in the law firm marketing community. To see big gains you have to play with us! We can’t win alone.

Why it Matters

For law firms, relying on billboards, TV ads, or word of mouth is no longer enough. Internet-driven leads not only outpace all other sources but also provide measurable ROI. With the right strategy, your website can become the foundation of your firm’s growth.

Partner with PaperStreet… See What We Can Do For You

PaperStreet has been helping law firms dominate online for 20+ years. If you want to generate thousands of leads annually through your website, our proven strategies in design, SEO, PPC, and content marketing can make it happen.