Website Not Ranking High? A Quick Checklist to Help

If your website is not ranking high, then here is a quick checklist of things that may help.

1. Moz.org Report  – Get a report.  It is pretty cost effective
2. Keyword Phrases – Check what keyword phrases you are targeting.
   Are you going too broad?  Too niche?  Way off topic?
3. Technical Checks
   • Robots.txt – Make sure everything is being indexed.
   • Sitemap.xml – Make sure you have an XML submitted to Google.
   • Hidden Content – Make sure you are not hiding content.
4. Error Checks
   • Google Webmaster Tools – Check out WMT to make sure everything is good.  Sometimes a site can get hacked, have a manual penalty, or a notification of something amiss.
   • Any notifications or penalties?
   • Errors?
   • Back links?
5. Link Checks
   • Open Site Explorer – Check out what back links you have.
   • Compare Competitors – Check out your competitors.  Get those.
   • Compare Back links
6. Content Checks
   • Images as Text – Anyways to turn images with good keyword phrases into text?
   • Direct match for each keyword phrase? Make sure you have direct matches on your content, including  title tag, meta description, headline, body content and other areas.
7. Local Address
   • Listed in Google Local / Plus?
   • Address on website?
   • Get Citations.
8. Social – Setup social media accounts
   • Facebook
   • Twitter
   • LinkedIn
   • Google+