Stand Out, Be Memorable: How to Have Fun With Your Law Firm Marketing

Marketing for law firms has a reputation for being serious, stiff, and sometimes a little boring. But in today’s crowded market, blending creativity with strategy isn’t just an option—it’s essential. Prospective clients want to know there’s a human side to your firm, that you’re approachable, trustworthy, and even a little fun.

After 25+ years in this business, we know there are countless ways to break the mold. From playful photography and animal imagery to colorful logos, quirky social media posts, and even podcasts or videos with unexpected twists, law firms can showcase personality while maintaining professionalism. The key is to strike a balance: be memorable without compromising credibility, and consistent without feeling forced.

So, how do you have a little fun? We’ve got some ideas…

#1: Animals in Your Imagery

Animals aren’t just cute, they’re memorable. Over the years we’ve had many law firms incorporate playful animal imagery in their branding and websites, making their marketing approachable and unique. Even small touches can make a big impact and help prospective clients remember you.

Bick Law LLP uses playful visuals that make their team approachable.

Randall Lowry and Associates incorporates animals subtly in marketing materials, giving a sense of personality beyond legal expertise.

Animals can also convey qualities like loyalty, protection, or trustworthiness, which is ideal messaging for law firms. Even small touches, like a pet in a team photo, can make your marketing feel friendly and relatable.

#2: Nontraditional Photography

Break away from stiff, posed portraits. We work with a lot of law firms that embrace unconventional photography that includes vibrant shots, unexpected angles, or playful settings. This approach gives potential clients a glimpse of your personality and culture while keeping your visuals fresh.

YLaw and O’Connor Family Law use vibrant, candid photography that feels modern and human.

Jess Couser Family Law and Cameron & Kane, LLC show teams in natural settings, using color and light creatively.

Nontraditional photography communicates culture, creativity, and approachability. It also helps prospective clients feel connected before even meeting your team so it’s a worthy investment for some fun.

#3. Creative Biography Content

Your biographies don’t have to be formulaic. (In fact, we beg you to consider something different.) Using word clouds, fun headlines, quotes, or “quick facts” sections can make your team more relatable. Not sure what you want to do? Great, that’s why you’ve hired the best law firm web designers in the world. We’ll brainstorm to make you standout.

Hendler Flores Law – They use word clouds and featured quotes to give personality at a glance.

Leppler Injury Law offers fast, digestible info that shares something personal about the man behind the suit.

Russell Krafft & Gruber, LLP emphasizes personal details in a fun question and answer format. We love how the questions change from person to person – such a nice touch!

GERSONLAW – One of our favorites! The law firm uses fun headlines and clever phrasing to stand out.

Creative biographies are perfect for humanizing your team while still highlighting professionalism and expertise. If you’re not convinced fun is right for your law firm, this is a safe place to invest.

#4. Colorful Logos & Unique Brand Colors

A logo isn’t just a mark, it sets the tone for your branding. Consider bright, unexpected color palettes instead of the usual blue tones we see so often.

Drake Legal uses bright, bold hues. A classy green!

Augustin Law Offices incorporates rich purples. So fun!

Zivitz Law Group plays with mint, magenta, and gold. Bold!

Stacey-Ann Taylor Law uses complementary teal and yellow consistently across branding. Classy!

Unique colors draw attention, highlight calls-to-action, and make your firm more memorable without compromising professionalism.

#5: Fun & Creative Social Media

Social media is the perfect space to show personality:

Fun imagery: Group photos, celebrations, or team events
Weird or unexpected content: Odd facts or playful posts
Special months/milestones: Pride Month, Earth Day, or other events
Even on LinkedIn: Showing smiling faces and charity involvement works in professional contexts too
Cheeky captions: Lighthearted copy with puns, rhymes, or humor

#6. Podcasts: Talk to Your Clients in Your Own Voice

Podcasts give you a platform to educate while showing personality. Klenk Law Podcast Utilizes fun titles and quirky topics like pets in wills, unusual estate planning scenarios, or creative angles on legal advice.

A podcast doesn’t require a stiff courtroom voice — it’s a chance to speak naturally, connect, and be memorable.

#7: Explainer Videos & Eye-Catching Graphics

Explainer videos are shareable, educational, and highlight a firm’s creative side without undermining professionalism. These short videos are perfect for teaching client. These animated or illustrated videos make complex topics approachable, maintain attention, and reinforce your brand’s personality.

Seattle Divorce Services uses short animated clips.

Malek Law Firm combines graphics with clear messaging.

#8: Infographics: Bite-Sized Education

Infographics are versatile: post on social, embed in blogs, or use in client guides. They provide long-term marketing value. These designed content snippets turn data and process-heavy topics into digestible, shareable visuals.

Levine Law – Highlights teen driving statistics and facts.

The Law Firm of J.W. Stafford – Highlights sexual assault statistics.

The Law Offices of Leah V. Durant & Associates – Breaks down common COVID-10 vaccine myths.

#9: Whatever Fits Your Firm (& Can Be Done Consistently!)

Creativity doesn’t have to be over the top. Some ideas:

A law firm jingle
Non-legal guides that provide value
TikTok videos, commercials, or billboards
Anything that’s consistent and sustainable

The key is to find creative marketing that feels authentic, aligns with your brand, and can be maintained over time.

Bottom line: Law Firm Marketing Doesn’t Have to Be Boring

By adding fun imagery, playful content, podcasts, explainer videos, infographics, or just a dash of color, your firm can be memorable, approachable, and distinctive — all while maintaining professionalism. Stand out, have fun, and give clients a reason to remember you.

If you’re interested in revitalizing your website or marketing with some of these ideas, reach out to us today!