How Important is Page 1 Rankings in Search?

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

It’s very important to rank high. We are using the new Google Analytics Filter to see real time statistics of our search results.

Top Rankings
We have always ranked high for various terms, like “law firm web design”, “lawyer web design”, “Fort Lauderdale web design”, etc. We have always noticed a difference in inquiries when we have either risen in rankings from page 2 to page 1, or vice-versa a drop in inquiries. However, we now have proof that rankings matter and bring in quality traffic. I analyzed our Google Analytics from March 25 to April 1 (one week).

Raw Statistics
Here is the data of ONLY search traffic driven to our site:

Page 1 Visitors – 1,021

Page 2 and beyond Visitors – 56

Suffice it to say that is a HUGE differential. I thought it would be a 80% to 20% breakdown, but this is a whopping 95% to 5% difference. Even more telling is the page 2 and beyond search terms are very odd inquiries, very such as:

firefox “”network timeout”” “”the site”” test | page: 3
emails sent per day law | page: 3

I guess people get desperate when they get down to page 2, 3, 4, or even 100 (yes we had a visitor from page 100).

Basically, you can increase your sites traffic by 20 times simply getting Page 1 rankings in search. Search matters and you should always consider SEO as part of your web presence plan. Get your SEO consultant to install Google Analytics and the Filter for Conversion Tracking and see what traffic is coming into your site and from what page.

Share This

Join the Sales and Marketing News, receive our last insights, tips and best practices.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

You Will Love Your Design We design to please you and your clients
Same-Day Support 24-hour turnaround edits during business hours
Free Education We provide knowledge to help you expand
No Hidden Charges We quote flat-rate projects
Own Your Site No strings attached
We Create Results SEO, PPC, content + design = clients
We Make Life Easier One agency for web, branding and marketing