The Elements of a Successful Law Firm Home Page

Home Page Best Practices

Your home page is the most important page on your website. It is your “digital first impression.” Thus, the process of designing a home page is much more complicated than just choosing pretty photos and eye-catching colors. When we create a home page, we’re enhancing the brand. We’re creating a clear message. We’re designing for conversions. From your logo and social media icons to the footer and call-to-action, every element is carefully thought out and planned.

The graphic below outlines some of the key elements of a home page. Although the style and text changes based on the goals and needs of each law firm, the basics are – for the most part – consistent from website to website. Hover over the black buttons below to read more about the elements of a successful home page.
PS Website Image