Bye-Bye Google Authorship Photo

In an effort to simplify the way authorship is shown in mobile and desktop search results, Google announced yesterday that photos of authors will no longer be displayed in the search engine results.

However, authorship can still be set up and established. Instead of an author photo, a byline will be shown next to the article. The importance of staying active on social media and contributing new content has not changed. You should still be posting relevant content on a regular basis.

Google’s Webmaster Trends Analyst, John Mueller, shared the news on Google+.

Screenshot of a social media post by John Mueller about improvements to the visual design of search results, including better mobile experience and a simplified Google authorship display.

Google authorship photos were an instant way for users to understand that the information was coming from a credible source. Mueller is betting that the less-cluttered look will increase clicks. Only time will tell.

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About Ashley Romer

Ashley is knowledgeable in all things local SEO and frequently writes about Google listings, review management and ways to increase the online presence of businesses and law firms nationwide.

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About Ashley Romer SEO Associate

Ashley graduated from Florida Atlantic University in 2011 with a bachelor’s degree in Management and Marketing. After college, she created her own personal blog and freelanced as a blogger and social media coordinator. In 2013, she joined PaperStreet and currently helps clients with link building, local citations, YouTube videos, and increasing their online web presence. She actively reads up on the latest in the SEO world and how to improve and expand the department’s processes. Some of her past professional experience includes working for her father's alarm security company, retail work, and a kennel attendant at an animal hospital. In her spare time she loves playing with her cats and son, catching up on her favorite shows and taking photos.