There are quite a few law firm marketing strategies to keep in mind when designing websites. The team at PaperStreet uses the following strategies on a regular basis. Check out our favorite examples:
Most modern homepage designs have very large, high quality photos that reflect industries, practice areas, firm culture, locations, and/or a creative concept.
Testimonials & Reviews
Feature your clients’ testimonials, Google Plus ratings, and other reviews high up on the page in an area that draws attention and helps users see what service or results the firm has provided.
Featuring video in the main billboard area is a quick way to get a user to know your firm’s differentiating factors.
Illustrations, in the form of icons, can be used to highlight your key factors or bullet point features. This helps users quickly identify which topic is important to them and read more about it.
Large Call to Action
Display phone number and any important action copy at the top of the website, such as, “Same day returned phone calls.”
Forms should be a bright color, with a simple call to action at the top of the form such as, “Get a free consultation. Fill out our form below.” Don’t let your form disappear or blend on the page with poorly designed fields and font choices.
Recognition / Accolades
Feature awards logos or badges, as well as recognitions your firm has received, each year. Formatting them in a nice grid system offers a clean and organized look.