Search Engine Optimization

Search Engine Optimization is the process of editing your web site’s content, code and links so that it appears amongst the top search results for your keyword phrases.

It’s simple: Top search rankings equal more client inquiries.  Your web site can be much more than a pretty brochure; rather, it can be an active, revenue-generating marketing tool.

We can help you dominate your market by targeting your keyword phrases. Our clients who rank in the top results for their keywords bring in several new inquiries each day.

Timeline for SEO Project

Yes, sometimes we are “miracle workers,” and a site’s rankings jump dramatically after
just a few weeks of work. However, most clients’ web sites take anywhere from 3
months to 9 months to improve rankings.

Slow & Steady Always Wins

Rankings should be viewed as a long term prospect. Quick-fix schemes may rank you
higher in the short term, but in the long term, they may fail.

Our SEO Process

We have five stages to the SEO process:

• Keyword Research
• On Page Optimization
• Link Building
• Content Planning
• Reporting, Consulting & Analytics

1. Keyword Research

The first stage of the SEO process is research:

• Brainstorm
• Keyword Research
• Finalization of Keywords

2. On Page Optimization

Once research is finalized and keyword phrases selected, we incorporate them throughout the web site.

• Title Tag (70)
• Meta Tags
• H1, H2, H3
• Content
• Footer
• Links Internal
• Bold-Strong
• Alt Tag
• Link Text
• 150 KB or Less
• 100 Links or Less
• Meta Description (135)
• URL Param-20 or less
• Robots Meta
• Sitemap.xml

3. Link Building

The key to ranking high is who links to your web site — the quality and quantity.

• Directories
• Press Releases
• Affiliations, Vendors
• Blogs
• Social Networks
• Vary the Anchor Text

4. Content Planning

We will assist in putting together a plan for content.  If needed, we can also assist in writing.

• What types of pages to write
• Relevant
• Length
• Links

5. Analytics

Finally, each month we meet with our clients to review their reports, rankings and plans.  You receive a keyword phrase report, traffic report and analysis of your website.

Pricing

Our pricing is dependent on a variety of factors including:

• Competitiveness of the keyword phrase
  Type Practice / Service / Goods, Geographic Areas and Niche Topic
• Current Site
  Existing structure, Existing links, and Domain (age, type, keywords)

Give us a call to discuss your website and what we can do for your company.