We are always preaching optimization, optimization, optimization when we talk about SEO. Of course, a properly optimized page is absolutely key to rankings, but you can overdo it.
One of the good practices of SEO is to link within your websites. For attorneys, we recommend linking to other related practice areas in your copy and linking to your contact form or page in your calls to action.
Kissmetrics called our attention to a good point regarding internal linking and over optimization. The article states, “Internal linking is good. Internal linking by using keyword-rich anchor text is bad.”
Here is an example: “We are the best web design company in the world. Call PaperStreet.”
The link in this sentence goes to www.paperstreet.com/web-design/. They are an exact match. The anchor text matches the URL exactly, which can be bad for SEO, if it is overused. That last part is important … if it is overused.
How To Fix It
Keep an eye on what you are linking. According to Kissmetrics, the best way to avoid the penalty is to link your content in sentences (and we agree).
So, using the example above and keeping in mind SEO best practices, the example becomes:
“We are the best web design company in the world. Call PaperStreet.”
Linking to the root domain name is an exception to this rule. For example:
“We are the best web design company in the world. Call PaperStreet.” In this example the link goes to www.paperstreet.com.
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