Common Press Release Mistakes

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You do not get a second chance to correct the negative impressions left by a poorly written release.

All Upper Case Characters – Never submit a press release in all upper
case characters. The headline and body of your press release should be in proper
case.

Grammatical Errors – Even the best writers occasionally miss
grammatical errors and typos. Proof read, edit and reproof your press
release.

Lack of Content – Authors are particularly guilty of short press
releases. Make
sure that you answer all of the “W” questions, who, what, where, when, why and
how to ensure a complete press release.

Press Releases that Scream BUY ME! – Do not write your press release
like an advertisement. Remember that journalists are NOT your marketing
partners. Their job is to relay information to their audience, not to sell. A
good press release informs the media. If your press release screams, BUY ME,
then you might want to consider reworking your release.

Hype Flags – This is a close cousin to the BUY ME problem. If your
press release contains too many “hype flags” it will trip spam filters and
intercept your press release before it reaches its destination. A “Hype Flag” is
anything that challenges the credibility of your press release. Examples of
“Hype Flags” include an abundance of exclamation points or wild product and
service claims.

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