Why You Should Focus on Improving Your Mobile Website and How

Does your website have a well designed mobile experience? If not, you’re missing out! As of July 2025, over 60% of internet traffic worldwide is on mobile devices. This is why optimizing your website for the mobile experience is something that is becoming much more important due to the ever-expanding number of mobile consumers. These users are outpacing desktop user growth and will continue to play a big role as the disparity widens. So what makes a good mobile website?

Speed

One of the most important aspects to any mobile experience is speed. Having a fast load time is key to any website and is especially important for mobile. According to a research study by Google, “Mobile users are very goal-oriented. They expect to be able to get what they need, immediately, and on their own terms.” If your site is slow or cumbersome to navigate, 29% of smartphone users will immediately switch to another website or app. Another key point is allowing your users quick and easy access to what they are looking to do on your website. For example, putting the primary reasons users would be visiting your website on the homepage being the first thing they see while keeping secondary actions lower on the page or easily accessible elsewhere. Here we offer a very detailed look into improving your website page speed.

Google

In March 2020, Google announced it will be doing mobile-first indexing for the whole web. This means that Google will primarily use the mobile version of the website for indexing and ranking. The majority of users that access Google are now using mobile devices and decided to use the mobile-first indexing.

As of July 5, 2024, Google will no longer index websites that do not work on mobile devices. This has made mobile accessibility a requirement for any website looking to be indexed by Google, which goes to show the importance of ensuring your website is built with mobile devices in mind. PaperStreet designs, builds and implements all of our websites responsively to make sure they are not only accessible but easier to maintain.

So, What Separates a Good Mobile Website from a Bad One?

Beyond a mobile website that loads fast, there are two basic rules for mobile design is to prevent any horizontal scrolling and limiting how many columns are used. All your content should fit and be accessible within the size of the screen. Even better is to ensure you only have a single column design with all your elements stacked to make scrolling simple and create a smooth vertical flow. This should prioritize the most important content first followed by the rest

Update UI Elements

Updating font sizes, call-to-actions, buttons and other website features to display better on smaller screens is very important. The elements should be easily clickable and spaced so they don’t overlap or crowd other content on the page.

Easy to Use Navigation

A mobile menu that is overly complex or too extensive will have the users spending too much time looking for what they want and ultimately leaving your website. A concise mobile menu will help your users more easily find what they are looking for on your website. It is also important to organize your pages into your most important categories and allow them to delve deeper from there.