Paperstreet Free Logo Tips

PaperStreet has complied some helpful logo tips.

In an effort to help out law firms with their logos, PaperStreet has compiled a list of Do’s and Don’ts:

Do

• Make it Different:  Great logos stand out, so don’t be afraid to make it non-typical.
• Keep it Simple. If too much is going on, the instant positive impression you are going for is lost in clutter.
• Listen to your Graphic Designers.  If you hire a graphic designer to design your logo, then listen to their advice.
• Adhere to Bar Rules.  Even the most stringent of bar rules allows for creativity, but don’t run afoul of their rules.
• Decide what sort of image/impression you are trying to create before you select your logo.
• Think About Colors.  Printing costs increase as more colors are used.
• Think Big, or rather small.  Think about how your logo will scale down and up, but mostly down, make sure all elements are visible when it is on a business card.
• Have your design firm come up with guidelines for how your logo can be used.  Too many cooks in the kitchen kill a design, but too many lawyers changing the logo can kill the firm identity.  Make sure everyone uses the same font, sizing, and colors.

Don’t

• Design Your Logo In-House.  Most likely your logo will be boring and well. . . boring.  You will not stand out, which is the whole point.
• Let Lawyers Decide on the Logo.  Unless other lawyers are your customer, then you need to weigh opinions of non-lawyers when selecting a logo.  Always ask opinions of those who will be reacting to it.
• Design by Committee. The expression “too many cooks in the kitchen” exists for a reason.
• Procrastinate. All professional businesses have a logo. You should too.
• Use rasterized images as logos unless all your materials will be designed by one company, but that company needs to have a vector image.
• Destroy your logo after you get the file, don’t rotate, crop, flip or change anything.

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