MangoTreeOnline.com – Copying PaperStreet.com

Now our own site has been copied, this time by a fellow web design company – MangoTreeOnline . com.

We spend hundreds of hours on our web design, usability testing, ideas, imagery, and copy. Then someone takes our design and in a few hours creates their knock-off.

I guess it is flattery, but at the same time really, really annoying. This time the infringer is MangoTree Interactive at www . mangotreeonline . com (not linked on purpose).

The proof is below. Bottom line, the design layouts and themes are identical. They use the same:

• Logo placement
• Contact Form Text / Placement / Design
• Menu Bar Height / Fonts / Labels (only changed to grey background)
• Text in the header block – in fact that was our original text that we since changed to improve usability and conversions.
• Layout of the header area (i.e. text / calls to action / portfolio snapshots)
• Same tabbed navigation idea on the home page
• Same three case studies – of course with different text
• Same promises or in our case benefits
• Same footer map and grey footer area

So while some of the details are minimally changed, the overall layout, theme and tone is exactly identical.

You can view a comparison of their site here…

and our beautiful site…